ChartHop

Senior Marketing Manager – Growth, Demand Generation

ChartHop

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $160,000 - $180,000 per year

Job Level

Senior

About the role

  • Own and optimize the growth and demand generation engine that drives qualified pipeline, with meaningful autonomy over channel mix, budget allocation, and experimentation priorities.
  • You’ll build quarterly plans aligned to revenue targets, execute across multiple programs, and measure impact end-to-end through strong operations, attribution, and reporting.
  • Own and execute multi-channel strategies to drive qualified pipeline, including paid media, outbound campaigns, events, and partner programs.
  • Develop quarterly plans aligned to revenue targets and pipeline goals.
  • Set experimentation priorities and optimize channel mix and budget allocation based on performance.
  • Lead paid acquisition programs in collaboration with our performance agency.
  • Own strategy, execution, and performance tracking across platforms including Google Ads and LinkedIn Ads.
  • Iterate on targeting, creative/messaging, and landing page performance to improve conversion and CAC efficiency.
  • Manage key marketing partnerships and co-marketing opportunities that contribute to pipeline.
  • Build and execute ABM-style campaigns in partnership with Sales to engage priority accounts.
  • Coordinate account targeting, campaign plays, and measurement across teams.
  • Ensure smooth lead routing, attribution, and reporting across HubSpot, Salesforce, and Revenue Hero.
  • Maintain and improve workflows, lifecycle stages, dashboards, and reporting to measure impact and optimize performance.
  • Collaborate closely with Sales and BDR teams to craft outbound messaging, sequences, and campaigns that convert.
  • Provide data-driven insights, testing support, and ongoing optimization recommendations to improve outreach performance.

Requirements

  • You’ve worked at an earlier-stage company where you’ve seen demand gen and growth built—even if you weren’t leading every piece—or you’ve built it before.
  • You’re comfortable architecting strategy and then getting hands-on in execution, testing, and iteration.
  • You enjoy collaborating cross-functionally (especially with Sales) and working on products with evolving and overlapping ICPs.
  • You’re highly analytical, operationally strong, and motivated by measurable outcomes (pipeline, conversion, CAC/payback, win rates).
  • You thrive in a fast-moving environment with high ownership and a bias toward action.
Benefits
  • Offers Equity
  • $20K Bonus
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationgrowth strategymulti-channel marketingpaid mediaABM campaignsperformance trackingconversion optimizationattributionreportingpipeline management
Soft Skills
collaborationanalytical skillsoperational strengthstrategic thinkingexecutioniterationownershipbias toward actioncommunicationdata-driven insights