Director, Trade Marketing – Sephora, SWAK

Charlotte Tilbury Beauty

Trade marketing director shaping Sephora and SWAK strategies for Charlotte Tilbury Beauty, a global cosmetics brand. Leading sampling, media, influencer, merchandising, and exclusive product-set programs.

Posted 8/7/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $155,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in retailer marketing strategy, project management, and data-driven decision-making within the beauty industry. Capable of leading cross-functional teams and managing multiple initiatives to drive growth and optimize performance.

Highest-signal resume keywords

Retailer Marketing StrategyProject ManagementData-Based RecommendationsMarket Trends AnalysisBudget Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Market AnalysisPerformance RecapsVisual MerchandisingSampling InitiativesExclusive Product Development

Soft Skills

Strategic ThinkingInfluencing OthersOrganizational SkillsDetail-OrientedResilience to Change

Industry Keywords

Beauty IndustryCross-Functional ManagementSephoraCommercial MarketingInfluencer Marketing

About the role

Key responsibilities & impact

Own the holistic retailer marketing perspective for leadership and cross-functional management, incorporating input from account owners
Lead the overarching Sephora strategy, including product priorities, key bets, exclusives, and marketing levers
Lead market meetings with Sephora and internal teams, developing meeting materials and providing thought leadership and actionable insights
Deliver performance recaps and identify opportunities for growth, optimization, and strategic pivots
Lead budget and strategy inputs across commercial, brand, and media needs
Partner with the Director of Retail Media to align retailer co-op media with account objectives
Liaise between Commercial, PR/Influencer, and Brand Marketing teams on Sephora support needs
Manage Sephora mailer and PR box budgets and influencer content needs
Manage the fiscal-year social calendar for Sephora-directed content
Oversee sampling initiatives, including budget, strategy, monthly management, and process improvement
Lead sampling forecasting and inventory planning
Develop and manage visual merchandising briefs and in-store displays for Sephora
Assess and adapt merchandising strategies using performance insights and market trends
Lead conceptualization, development, and execution of exclusive Sephora product sets
Collaborate with product development, marketing, and commercial teams on exclusive offerings
Ensure timely rollout of exclusive sets within broader marketing and merchandising strategies
Report to the AVP, National Accounts, Sephora & SWAK

Requirements

What you’ll need

7+ years of related marketing experience (beauty industry experience preferred)
Thorough knowledge of market and consumer trends
Strategic thinking and demonstrated business acumen
Ability to develop data-based recommendations
Ability to influence others and gain support toward desired outcomes
Strong organizational, detail-oriented, and results-oriented capabilities
Ability to manage multiple projects simultaneously in a fast-paced environment
Strong project management skills
Ability to work independently and collaboratively in an entrepreneurial, founder-led environment
Resilience to change and ability to thrive in an extremely fast-paced environment

Benefits

Comp & perks

Generous staff discount to use on all products
Medical, dental, and vision benefits
Commuter Benefits (Pre-tax)
Flex Spending Account (FSA)
Employee Assistance Program (EAP)
401(k) with Company match
Paid Time Off
Birthday PTO