Director, Paid Media, Retail Media

Charlotte Tilbury Beauty

Director of Paid & Retail Media overseeing digital marketing strategies for beauty brand. Managing media budgets and cross-functional collaboration for omnichannel campaigns.

Posted 6/9/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $160,000 - $170,000 per yearWebsite

ATS Keywords

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Hard Skills

digital marketingmedia planningretail mediaomnichannel marketingpaid media strategyattributionperformance measurementMarketing Mix Modelingadvanced analyticsbudget management

Soft Skills

strategic thinkingcommunicationpresentationstakeholder managementleadershipcross-functional team managementpartnership management

Tools & Technologies

Paid SocialProgrammaticOTTConnected TVOOHdigital creative briefsKPI reporting frameworks

Certifications & Qualifications

Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in Communications

Industry Keywords

beautyluxuryconsumer goodsretailmedia budget allocationdigital activation planningretailer partnershipscampaign objectives

About the role

Key responsibilities & impact

Develop and lead the regional go-to-market strategy for all digital marketing activations across the U.S. and Canada.
Create integrated media plans that align brand priorities, product launches, commercial objectives, and retailer initiatives.
Lead end-to-end digital activation planning and execution across owned and retailer platforms, including CharlotteTilbury.com, Sephora, Ulta Beauty, and department store partners.
Define channel strategies and activation frameworks to maximize awareness, engagement, traffic, and conversion.
Own and manage media budget allocation across all digital channels, including Paid Social, Retail Media Networks (onsite & offsite investments), Programmatic, OTT/Connected TV, and OOH.
Optimize media investments across brand-building and performance-driving initiatives to achieve business objectives and maximize ROI.
Partner with commercial and marketing leadership to forecast, track, and report on media expenditures and performance.
Lead retailer co-op media planning and investment strategies across key retail partners.
Oversee the development of all digital creative briefs, ensuring clear strategic direction and alignment with campaign objectives.
Establish performance benchmarks, KPIs, and reporting frameworks across channels and retail partners.
Serve as a key strategic partner to Brand Marketing, Commercial, Ecommerce, Creative, Analytics, and Retail teams.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or a related field.
7–9 years of experience in digital marketing, media planning, retail media, or omnichannel marketing, preferably within beauty, luxury, consumer goods, or retail.
Proven experience managing significant media budgets across digital, retail media, OTT, and OOH channels.
Deep understanding of retailer media ecosystems, including Sephora, Ulta Beauty, and department store partnerships.
Strong expertise in paid media strategy, media planning, attribution, and performance measurement.
Experience leveraging Marketing Mix Modeling (MMM) and advanced analytics to drive decision-making.
Demonstrated success leading cross-functional teams and agency partnerships.
Exceptional strategic thinking, communication, presentation, and stakeholder management skills.

Benefits

Comp & perks

Generous staff discount to use on all products
Medical, dental, and vision benefits
Commuter Benefits (Pre-tax)
Flex Spending Account (FSA)
Employee Assistance Program (EAP)
401(k) with Company match
Paid Time Off
Birthday PTO