Senior Digital Implementation Analyst – App, Web

Charlotte Tilbury Beauty

Senior Digital Implementation Analyst optimizing digital tracking implementation across application and web for Charlotte Tilbury Beauty's data team. Collaborating with engineers to ensure accurate tracking and reporting.

Posted 6/1/2026full-timeLondon • 🇬🇧 United KingdomSeniorWebsite

Tech Stack

Tools & technologies

BigQuerySQL

About the role

Key responsibilities & impact

Own and maintain digital tracking implementation across app and web, primarily in Snowplow and GTM
Partner closely with Product and Engineering teams to ensure new features, customer journeys, and experiments are measured clearly and consistently.
Maintain and quality-assure GTM configurations, including relevant third-party tags.
Gather measurement and reporting requirements from stakeholders and translate them into clear tracking, QA, and reporting-ready implementation requirements.
Work with analysts, engineers, and data partners to ensure events are tracked, validated, and modelled appropriately for reporting and analysis.
Support teams in understanding and using web and app reports effectively.
Build strong stakeholder relationships through requirements gathering, implementation guidance, knowledge sharing, and measurement support.
Maintain clear tracking documentation, event definitions, and implementation knowledge to support scalable reporting and consistent ways of working.
Use modern tools, including AI-assisted workflows where appropriate, to improve efficiency, documentation quality, QA, and problem-solving.

Requirements

What you’ll need

Advanced experience in digital tracking implementation across app and web, including Google Tag Manager, data layer design, event QA, and ideally hands-on Snowplow experience.
Experience with server-side tagging, or a strong understanding of server-side implementation approaches, is desirable.
Experience working with BI and reporting platforms such as Looker, including translating measurement needs into clear and usable reporting outputs.
Be comfortable working with event-level data in BigQuery and partnering with Data Engineers to shape reporting-ready data models.
SQL experience is highly desirable, especially for validation, investigation, and working with event-level data.
Be curious, proactive, and motivated to keep learning in a fast-changing measurement and analytics environment.
Enjoy sharing ideas, collaborating with peers, and helping others understand data and measurement clearly.
Be able to work independently, use initiative, and solve complex implementation or measurement problems with limited direction.
Be able to prioritise effectively and stay organised in a fast-paced environment with competing stakeholder needs.

Benefits

Comp & perks

25 days holiday (plus bank holidays) with an additional day to celebrate your birthday.
Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
Financial security and planning with our pension and life assurance for all.
Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues.
Bring your furry friend to work with you on our allocated dog friendly days and spaces and not to forget our generous product discount and gifting!

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital tracking implementationGoogle Tag Managerdata layer designevent QASnowplowserver-side taggingBI platformsLookerBigQuerySQL

Soft Skills

curiousproactivemotivatedcollaborativeproblem-solvingindependentinitiativeorganisedprioritisationcommunication