Charlotte Tilbury Beauty

Affiliate and Partnerships Specialist, Influencers

Charlotte Tilbury Beauty

full-time

Posted on:

Origin:  • 🇬🇧 United Kingdom

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Job Level

JuniorMid-Level

About the role

  • Proactively grow and manage the Charlotte Tilbury commercial Affiliate Ambassador programmes, Magic Beauty Stars – crafting new opportunities, whilst leveraging existing. All within set KPI, objectives and against budget
  • Owning the ‘always on’ of Magic Beauty Stars recruitment, incentive & rewards plan - inclusive of owning supplier relationships and SaaS platforms, while having the technical ability and in practice know-how of Affiliate network SaaS platforms
  • Drive ambassador recruitment growth 2X
  • Drive ambassador Revenue growth 3X
  • Establishing and maintaining strong relationships with Magic Beauty Stars stakeholders, both internal and external to the business
  • Researching and outlining new potential partners, platforms, or direct relationships with the aim to grow and diversify the brand's ambassador programme, Magic Beauty Stars
  • Working with manager to consistently review and improve the Ambassador programme inclusive of, but not limited to providing feedback on SaaS platform roadmap
  • Review and approve Magic Beauty Stars content on a weekly basis
  • Complete Magic Beauty Stars commission reporting on a monthly basis
  • Provide ad hoc daily, weekly and monthly product seeding and gifting to Magic Beauty Star ambassadors
  • Shape strategies across regional markets (UK, US, APAC, EU), working to deliver customer growth, brand exposure and Revenue in market via Influencer partners, such as LTK RewardStyle, Metapic and ShopMy - driving strong CVR
  • Oversee and manage partner deliverables ahead of ‘go live’ activity, always considering industry and ASA compliance guidelines
  • Manage campaigns from creating briefs to post-campaign analysis, making sure talent casting, briefs, content etc all ladder up to a cohesive, aligned Traffic and Revenue driving campaign
  • Commercial knowledge and in-job expertise of engaging and cultivating hard KPI performance from Ambassador and Influencer communities (Traffic, Revenue, AOV, CVR, ROAS, CPO), inclusive of setting up commission rates and Affiliate networks
  • Analysis of campaigns, reporting ROI results & devising strategies to optimise or replicate campaigns
  • Monitoring, analysing results and crafting reports of all campaigns, including daily, weekly and monthly reports
  • Provide regular, actionable recommendations to ensure maximum Revenue and Traffic
  • Partner with relevant internal and external colleagues, such as the Data Analytics, Brand Influencer and Trade teams, to test and refine acquisition and retention strategies
  • Maintain high level of knowledge across the industry, as well as Affiliate, Influencer & Ambassador networks, tools and software
  • Understanding and knowledge of how to drive Traffic and Conversion from Social channels, Instagram, YouTube, TikTok, and Pinterest to CharlotteTilbury.com, across global regions
  • Support with budget management on a weekly, monthly, and quarterly basis.
  • Report and present to Senior colleagues on campaign performance, as well as pitching new ideas.
  • Share content across the wider marketing team, providing social and CRM teams with engaging and on-brand content.
  • Gifting - sending influencers ambassadors products as part of paid campaigns or gifting schemes with Magic Beauty Stars
  • Creating briefs for influencers for different, seasonal campaigns.
  • Ad hoc responsibilities such as creating contracts, raising POs, and invoicing

Requirements

  • 2/3+ year Affiliate Influencer & Ambassador experience including the management of large-scale commercial partnerships.
  • Hands on experience with Affiliate Networks (Partnerize, AWIN, RAKUTEN, CJ, Partnerize, LTK RewardStyle, Metapic, ShopMy)
  • Strong relationship management of vendors, including agency account teams and partner representatives
  • Brilliant communicator, a storyteller who can share the vision of a new way of working for Charlottetilbury.com
  • Digital native. Constantly looking for new opportunities
  • Self-starter, super organised and delivery focused
  • Commercially strong; looks to get the most out of every £ spent
  • Consumer focused. Thinks globally and translates locally. International experience in brand / product development strongly preferred, ideally within beauty/ luxury
  • Data and intuition driven.
  • Strategic thinker and proven fast paced results driver
  • Results driven, unlocks limitless opportunities and responsibly forecasts
  • Enjoys and must be able to work in a fast-paced environment
  • Thinks art and commerce, digital and omnichannel
  • Culture Fit – Will be smart, confident, succinct, ambitious, high energy, self-starting, Intellectually agile, results-oriented, transparent, collaborative, curious and hands-on. Will embody Charlotte Tilbury’s culture, and be passionate about helping it achieve its goals