Brand Manager

• Identify sharp consumer, product and market (incl competitor where relevant) insights to fuel ideation, creation and origination across the business for your categories, whilst building credibility and influence, establishing yourself as THE go to category expert.
• Together with the Global Brand Marketing Director, shape Category and Product vision, strategy, plans and integrated marketing campaigns that are digital first and power the shift to online, but always integrate across channels.
• Together with the Product Development team, Regional insights, and the Creative Agency, shape product positioning and define a sharp product concept with irresistible Unique Selling Points and compelling Reasons to Believe.
• In partnership with regions, propose recommended pricing and opportunity sizing that is customer insight based, P&L appropriate and forecasts accurately for a seamless supply chain.
• Work closely with the copy writers to write all new product treatments: product stories, pack copy, press notes, product name, shade name.
• Communicate brilliant briefs to the Creative Agency, Communications, Visual Merchandising, Tech and Store Design teams to spark ideation, creation and origination for ground-breaking campaigns and activations.
• Take projects through each step from the kernel of an idea through development, execution and measurement / review, tying together each function, to deliver cohesively, on time and in budget, adhering to the Critical Path Analysis and allowing for iteration towards the exceptional.
• Collaborate with Regions (US, EMEA, APAC) to ensure activities are integrated across channels, touchpoints and paid / owned / earned, with a consistent messaging / projection, whilst solving for local relevance by dialling up relevant elements.
• Regularly communicate, present to and influence key stakeholders to seek alignment and support, from the Founder to the Regions.
• Craft marvellous marketing toolkits that excite and mobilise the business behind activities, making it EASY to flawlessly execute.
• You will report to the Global Brand Marketing Director and lead a team of 3.

Head of Global Brand Marketing – Colour

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Brand Manager

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