Public Relations

• Develop strategies and exceptional PR plans that can be executed locally to grow brand awareness of Charlotte Tilbury (person and brand) amongst targeted audiences.
• Lead, inspire and empower a high-performing team to achieve exceptional results.
• Promote and respect core brand values and work closely with all departments (including commercial, digital, training & education, NPD, global and marketing) and external partners to deliver integrated campaigns and relevant content.
• Deliver plans for securing and utilising celebrity and digital influencer credentials along with VIP.
• Collaborate closely with global PR team and local marketing teams to devise and deliver record breaking activity for each new launch (product or region).
• Work with retailers to bring our own strategy to life with their PR teams, bringing retailer comms on the brand journey.
• Create and execute strategies and plans to support brand launches including NPD, new markets and campaigns - driving brand pillars and delivering on key objectives, including but not limited to press coverage, influencer partnerships, gifting, mailers and eventing.
• Guide local agencies to develop and secure consistent, regular, quality and on-Brand advocacy (print, .com, broadcast and social) across all key advocacy outlets with key focus on ROI.
• Manage planning, execution and delivery of core Charlotte Tilbury spokesperson opportunities, profiling key members of the through 121 interviews with top tier press. Work alongside agencies to secure interviews, gather and vet questions, create briefing template and chaperone interview, sharing transcripts afterwards and remaining close until coverage is published.
• Develop the local paid & organic strategy alongside the team for influencers, ranging from macro to micro.
• Plan and execute local and international press and influencer trips to the highest standard, delivering strong ROI and creating noise and buzz within the PR industry.
• Work closely with the commercial teams to build retailer relationships, develop, and execute plans to boost retailer moments.

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Audit Assistant – with or without professional experience

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