Director of Consumer

charity: water

Director of Consumer overseeing charity: water's recurring giving growth and managing paid media strategies. Leading donor engagement and maximizing financial contributions to support clean water initiatives.

Posted 6/2/2026full-timeRemote • Tennessee • 🇺🇸 United StatesLead💰 $149,000 - $158,000 per yearWebsite

ATS Keywords

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Hard Skills

paid media strategyconsumer marketingfundraisingrevenue targetsdigital channelsmedia planningaudience targetingcreative testingbudget managementrecurring revenue programs

Soft Skills

collaborationleadershipanalytical skillsperformance managementcommunicationteam developmentstrategic thinkingproblem-solvingadaptabilitycreativity

Tools & Technologies

MetaGoogleAI toolsanalytics platformsCRM systemsmarketing automationreporting toolscampaign management softwarebudget tracking toolsperformance monitoring systems

Industry Keywords

subscription programsmonthly givingfull-funnel marketingcustomer acquisition cost (CAC)lifetime value (LTV)retention ratemajor donor programsconsumer donor journeypaid acquisitionmulti-channel marketing

Tech Stack

Tools & technologies

Spring

About the role

Key responsibilities & impact

Owning charity: water’s Spring recurring revenue target — acquisition, retention, upgrade, and LTV — as the primary measure of team success
Building and managing the full-funnel consumer donor journey from first gift through multi-year commitment. Actively looking at how to accelerate a donor's depth of giving and move consumer donors into Mid & Major portfolios
Designing and optimizing the 1x-to-Spring conversion pathway, evaluating one-time giving programs primarily through a recurring conversion lens
Partnering with the VP and Revenue Resources team to define ‘major donor ready’ signals and build the handoff infrastructure that captures them
Owning paid acquisition strategy across all channels (paid social, paid search, TV/CTV, display, direct mail); setting the brief, directing agency and contractor partners, and holding them accountable to performance
Managing a multi-channel paid media budget with rigor — forecasting, tracking, and reporting on CAC, CPA, ROAS, and revenue attribution
Building toward an AI-optimized media operating model that replaces long-term agency dependence, staying current on how AI is reshaping paid acquisition and accelerating its integration it into how the team operates
Managing and developing two direct reports: Campaign Senior Manager and Lifecycle Senior Associate, with clear performance expectations and regular developmental feedback
Building the feedback loops between paid media, lifecycle, and campaign functions that compound learning across every activation
Owning channel performance metrics: CPA, ROAS, retention rate, upgrade rate, Spring conversion from 1x, and LTV
Leading the Consumer team’s experimentation and testing infrastructure; frameworks that generate learning across creative, audience, and channel, not one-off tests
Partnering with Growth Product to improve Spring conversion rates, ARPU, and retention through landing page and onboarding experimentation
Partnering with Data & Analytics to establish Spring donor performance reporting as a single source of truth across acquisition, retention, upgrade, and LTV
Collaborating with Corporate Partnerships on shared audience strategy; partnership-driven awareness feeds paid retargeting poolsWorking with Revenue Resources on the upgrade pathways that move Spring donors toward major giving
Integrating AI tools into Consumer team workflows; creative optimization, audience targeting, performance monitoring

Requirements

What you’ll need

8-10 years in consumer marketing or fundraising with direct ownership of revenue targets, including significant time in a growth or performance marketing capacity
Hands-on paid media experience, you have personally directed paid acquisition strategy across digital channels (Meta, Google, paid social) and understand media planning, audience targeting, creative testing, and budget management at a meaningful scale. Agency direction experience required.
A commitment to integration & collaboration. You’re more eager to see the organization's revenue grow then just Consumer. You work well with Product, Engineering, and Design teams to deliver exceptional experiences and strong experimental designs.
Extensive experience with subscription or monthly giving programs. You have owned a recurring revenue product (subscription, membership, or monthly donor program) and have demonstrated results in acquisition, retention, and upgrade.
Full-funnel fluency: you’ve managed or closely directed paid acquisition, lifecycle communications, and campaign programs as an integrated system, not separate functions
Experience managing direct reports and agency or contractor relationships. You’ve developed people and held external partners accountable to performance
Strong analytical instincts. You are comfortable with CAC, LTV, retention cohort analysis, and the metrics that distinguish a healthy recurring revenue program from one quietly eroding
Clear POV on how AI is changing paid media and marketing operations and a track record of leaning into new tools before they become standard.

Benefits

Comp & perks

Unlimited PTO
Summer Fridays
6-week paid sabbatical leave after 5 years of employment
Annual bonus potential through The Pool
401k plan + employer match
Medical covered at 85% + Dental/Vision contributions
FSA + dependent day care FSA
Employer-paid life insurance, STD, LTD
16-week paid maternity and paternity leave for new parents
Stipends for Home office, Professional Development, and a You-do-You Perk
TSA Pre-check reimbursement
Flexible working hours; team members are expected to be online 10am - 4pm ET regardless of location, plus three hours per day asynchronously, which factors in an hour for lunch
2-4 annual travel requirements that foster team alignment, connection and in-person collaboration