Senior Director, Product Marketing

ChargePoint

Senior Director of Product Marketing leading ChargePoint's go-to-market strategies for EV charging solutions across commercial, fleet, and residential segments.

Posted 7/29/2026full-timeRemote • New York • 🇺🇸 United StatesSenior💰 $203,800 - $300,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing strategy and execution, with a strong focus on EV charging and cleantech markets. Proven ability to lead cross-functional teams and drive measurable business outcomes through effective positioning and go-to-market strategies.

Highest-signal resume keywords

Product Marketing StrategyEV Charging Market ExpertiseCross-Functional CollaborationGo-To-Market StrategyCompetitive Intelligence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging DevelopmentPipeline GrowthBusiness Outcome MeasurementMarket Launch Execution

Soft Skills

LeadershipStrategic ThinkingTactical ExecutionCommunication

Tools & Technologies

AI ToolsSales Enablement Tools

Industry Keywords

CleantechEnergy MarketsSales CyclesCompetitive Analysis

About the role

Key responsibilities & impact

Lead and own product marketing strategy and execution across hardware and software offerings
Develop and refine product positioning and messaging aligned to target customer segments
Drive go-to-market strategies and end-to-end product launches across multiple segments
Partner cross-functionally with Product, Sales, and Engineering to align on priorities and execution
Equip sales teams with tools, content, and training to improve pipeline generation and win rates
Build, scale, and lead a high-performing product marketing function
Conduct and leverage competitive intelligence to inform strategy and positioning
Represent the company to analysts, press, and customers as a credible industry voice
Leverage AI tools to improve research, content development, and operational efficiency
Contribute directly to key deliverables with a balance of strategic oversight and hands-on execution

Requirements

What you’ll need

Deep familiarity with EV charging, cleantech, or adjacent energy markets, including buyers, sales cycles, and competitors
Proven experience building and leading product marketing functions
Demonstrated ability to develop product positioning and messaging
Ability to operate at both strategic and tactical levels
Strong cross-functional collaboration with Product, Sales, and Engineering
Experience driving measurable business outcomes such as pipeline growth, adoption, and win rates.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Professional development opportunities