Character.AI

Product Manager – Activation & Growth

Character.AI

full-time

Posted on:

Location Type: Hybrid

Location: Redwood City • California • United States

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Salary

💰 $225,000 - $275,000 per year

About the role

  • Own activation funnels, onboarding flows, and new user experience optimization
  • Design and execute A/B experiments across activation, retention, and monetization
  • Build and iterate on growth loops and viral mechanics
  • Partner with data science on cohort analysis, funnel metrics, and experimentation rigor
  • Collaborate with core product to ensure new features are instrumented for growth impact
  • Partner with monetization on driving subscription conversion and optimizing the freemium model
  • Identify friction points across the user lifecycle using quantitative and qualitative insights
  • Define, track, and report on key growth metrics (activation rate, D1/D7/D30 retention, LTV)

Requirements

  • 5+ years of consumer product management experience
  • Proven ownership of growth, activation, retention, and/or monetization metrics
  • Proven track record of measurable impact on acquisition, activation, or retention at scale
  • Strong analytical skills (cohort analysis, funnels, experimentation frameworks)
  • Experience designing, running, and interpreting A/B tests
  • Ability to move fast, prioritize ruthlessly, and operate in ambiguity
  • Strong design sensibility and UX intuition
Benefits
  • 🩺 Top-notch health coverage for you & your family, with majority of the premium covered
  • 💰 We invest in your future with a generous 401(K) contribution
  • 🍼 New parents, we've got you covered with incredible paid leave -up to 20 weeks
  • 🌴 4 weeks of PTO to explore, unwind & come back recharged
  • 🍽️ Daily in-office catering plus a monthly Doordash stipend to help keep you fueled no matter where you are
  • ✨ Monthly wellness stipend to support you in your health journey
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
A/B testingcohort analysisfunnel metricsactivation metricsretention metricsmonetization metricsgrowth loopsviral mechanicsuser experience optimizationdata analysis
Soft Skills
analytical skillsprioritizationadaptabilitydesign sensibilityUX intuitioncollaborationcommunicationownershipproblem-solvingstrategic thinking