Senior Growth Marketing Executive

char.gy

Senior Growth Marketing Executive responsible for maximizing utilization across char.gy's EV charging networks. Driving customer acquisition and value through targeted marketing initiatives in a hybrid role.

Posted 7/29/2026full-timeLondon • 🇬🇧 United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning and executing digital marketing campaigns, utilizing customer insights and data analytics to drive acquisition and retention strategies. Proficient in project management and cross-functional collaboration to achieve measurable business outcomes.

Highest-signal resume keywords

Digital Marketing Campaign ManagementData Analysis and InsightsCustomer Segmentation and PersonalizationProject ManagementMarketing Performance Reporting

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital MarketingCustomer InsightMarketing MeasurementData GovernanceCampaign Performance Optimization

Soft Skills

Analytical SkillsCommunication SkillsPresentation SkillsCommercial MindsetStakeholder Management

Tools & Technologies

Customer Data PlatformsMarketing Technology

Industry Keywords

Customer AcquisitionNetwork UtilisationLoyalty ProgramsVoice of Customer (VoC)Marketing Activation Playbook

About the role

Key responsibilities & impact

Own the delivery of local marketing activity that supports new network launches and existing contract areas.
Work with internal Partnership Success teams to deliver contractual marketing commitments and resident engagement programmes.
Turn marketing commitments into targeted acquisition campaigns that maximise customer acquisition and network utilisation.
Track the performance of physical and digital marketing activity, using insights to refine local campaigns and enhance char.gy's Marketing Activation Playbook.
Develop customer growth plans that align marketing activity with business priorities, commercial objectives and network utilisation goals.
Own the end-to-end customer lifecycle, developing CRM and customer journeys that drive driver acquisition, activation, utilisation, and retention.
Own campaign delivery from planning through execution, ensuring activity is delivered on time, measured effectively and continuously improved.
Work cross-functionally with the Customer Experience team to communicate product and experience updates, service improvements, pricing changes and operational information.
Design and deliver our loyalty and retention initiatives, including the ongoing development of the char.gy Club programme.
Develop and continuously improve Marketing's customer insight capability, using behavioural data, campaign performance and customer feedback to support better marketing decisions.
Monitor performance against agreed KPIs, including network utilisation, new driver acquisition and revenue per driver, producing clear reporting and actionable recommendations for internal stakeholders and local authority contract requirements.

Requirements

What you’ll need

Experience planning, delivering and optimising digital marketing campaigns.
Strong analytical skills with the ability to turn data into actionable insights.
Experience using customer segmentation and personalisation to improve marketing performance.
Strong project management skills, with experience managing multiple campaigns and stakeholders.
Excellent communication and presentation skills.
Commercial mindset with a focus on measurable business outcomes.
Experience with customer insight, Voice of Customer (VoC) programmes or customer research.
Experience developing marketing performance reporting.
Understanding of marketing technology and customer data platforms.
Knowledge of marketing measurement, experimentation and data governance.
Experience working with Product, Technology, Data and Customer Experience teams.

Benefits

Comp & perks

25 days off to go on holiday and recharge your batteries!
Enhanced maternity, paternity and adoption leave packages.
Fully comprehensive private medical insurance with AXA Health.
Fully comprehensive private level 2 dental insurance with AXA Health.
Season ticket loan via our portal “Let’s Commute” to help employees to spread the cost of their travel ticket through monthly deductions from their salaries.
Unum covers 75% of your salary for up to three years and to a maximum of £120,000.
10 personal fulfilment days to mix and match between having a "Life Admin", "Emergency", "Birthday Off" or "Learning and Development".
Life Assurance benefit at 4 times your salary!
Employee assistance programme via UNUM for support.