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Media Buyer – Programmatic
Channel FactoryMedia Buyer responsible for creating and managing video ad campaigns across platforms for top brands. Analyzing performance and collaborating with teams to optimize advertising strategies.
About the role
Key responsibilities & impact- Flawlessly create and launch video campaigns across multiple platforms, including and not limited to YouTube, Google Video Partners, Facebook, etc.
- Provide ongoing campaign management, ensuring optimal performance and delivery, constantly exceeding KPI expectations
- Troubleshoot pixels/tags, creative, and 3rd party vendors to ensure proper campaign execution
- Effectively work alongside fellow team members, 3rd party vendors, and clients to launch and optimize campaigns
- Act as the technical point of contact for internal teams and clients
- Communicate new product updates/features and value to internal teams
- Team up with Account Management to develop upsell strategy for clients with the use of data & analytics, marketplace trends, and new features/products
- Keep up to date with the evolving digital ecosystem and relevant cultural events that may have an impact on your buying strategy for campaigns
- Proactively find opportunities to grow the business by diving into campaign analytics and marketplace trends
- All other duties as assigned.
Requirements
What you’ll need- - BA/BS
- - 3+ years of YouTube, SEM, Facebook/PMDs, and/or Programmatic/Trading Desks buying and execution experience
- - 1+ years of YouTube AdWords video auction experience
- - Bonus points if you are AdWords, YouTube, and/or Facebook certified
- - Passion and knowledge of the online video space, including marketplace trends, including 3rd party research partners, DMPs, and studies
- - Keen eye for data and analytics
- - Have an entrepreneurial spirit and drive to test creative buying techniques
- - Can manage and prioritize multiple campaigns across US time zones, platforms, and ad formats
- - Knowledge of Excel calculations, pivot tables, and graphs
- - Strong interpersonal communication skills in-person, on the phone, or virtually
- - Proactive in catching issues and creating solutions before they escalate
- - Creative and solution-oriented individual who can also be resourceful
- - A self-directed professional who understands client needs and operates with a sense of urgency, focus, and discipline
- - Highly organized and detail-oriented professional
- - Collaborative individual who can work in a team and independently
- - Above all, possess the highest levels of professionalism, integrity, and ethics
- - This role may involve occasional travel for in-person collaboration, meetings, trainings, etc.
Benefits
Comp & perks- - Work with a leading startup in a high-demand industry, and you would be working with like-minded experts aiming to transform video ad operations
- - Competitive salary
- - Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance)
- - Cell phone and Wifi Reimbursement
- - Work-life flexibility – we value your contributions above all
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
YouTubeSEMFacebookProgrammatic buyingAdWordsvideo auctiondata analyticsExcelpivot tablescampaign management
Soft Skills
interpersonal communicationproblem-solvingcreativityresourcefulnessself-directedorganizational skillscollaborationprofessionalismintegrityattention to detail
Certifications
AdWords certificationYouTube certificationFacebook certification