Channel Factory

Senior Manager, Analytics, Product Innovation

Channel Factory

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Senior

Tech Stack

AWSCloudPandasPythonScikit-LearnSQLTableau

About the role

  • Drive evolution from descriptive reporting to systematic performance research and validation
  • Architect analytical frameworks to answer what drives campaign performance variation
  • Build systematic learning cycles transforming raw campaign data into organizational intelligence
  • Design and implement systematic performance clustering methodologies to identify campaign performance variations and underlying drivers
  • Develop market segmentation frameworks applied to campaign data to reveal hidden patterns in audience behavior and contextual effectiveness
  • Create hypothesis-driven research cycles from exploratory analysis to validated insights through rigorous statistical testing
  • Establish measurement protocols that distinguish correlation from causation in campaign performance patterns
  • Architect comprehensive A/B testing and experimentation frameworks isolating the performance impact of data science solutions
  • Design control group methodologies to measure incremental lift from new targeting algorithms, optimization features, and contextual classification improvements
  • Build statistical validation protocols to determine whether algorithmic innovations actually improve margins, conversion rates, and client ROI
  • Create performance benchmarking systems that track the business impact of machine learning model deployments over time
  • Develop causal inference methodologies that separate genuine algorithmic improvements from market noise and external factors
  • Transform complex analytical research into strategic recommendations that drive campaign optimization and client success
  • Lead quarterly research cycles that identify emerging performance patterns and competitive insights for account teams
  • Design custom measurement studies that demonstrate campaign effectiveness and isolate the drivers of client success
  • Build automated research pipelines that continuously monitor performance variations and alert teams to optimization opportunities
  • Create client-facing research reports that showcase Channel Factory's analytical sophistication and performance validation capabilities
  • Leverage Starrocks, AWS, Datorama, and Python to build scalable research infrastructure that supports systematic performance analysis
  • Partner with data science teams to design controlled experiments and develop feature engineering pipelines
  • Create reproducible research workflows that enable quarterly learning cycles and systematic hypothesis validation
  • Establish statistical rigor and best practices for measuring ROI and business impact of algorithmic innovations

Requirements

  • 5+ years of experience in performance measurement, market research, or business intelligence with focus on systematic analytical methodologies
  • Advanced proficiency in Python (Pandas, Scikit-learn, Statsmodels) with demonstrated experience in clustering, segmentation, and hypothesis testing
  • Strong SQL and data warehousing skills with ability to engineer features from complex campaign datasets
  • Proven track record in A/B testing, experimental design, and causal inference methodologies
  • Experience building systematic research frameworks that drive organizational learning and strategic decision-making
  • Deep understanding of digital media buying, campaign optimization, and performance measurement
  • Experience with walled garden platforms (YouTube, Facebook, TikTok, LinkedIn) and their measurement APIs
  • Knowledge of brand safety, contextual targeting, and audience segmentation strategies
  • Familiarity with media mix modeling, attribution, and incrementality measurement approaches
  • Understanding of programmatic advertising and real-time optimization concepts
  • Experience with cloud platforms (AWS preferred) and modern data stack tools
  • Proficiency in data visualization tools (Tableau, Power BI, or similar)
  • Strong project management skills with ability to lead cross-functional initiatives
  • Excellent communication skills with experience presenting to both technical and non-technical stakeholders
  • Track record of translating complex analytical concepts into actionable business insights
  • Preferred: Advanced degree in Statistics, Economics, Psychology, or related research-focused discipline
  • Preferred: Experience in ad tech, programmatic advertising, or media research with focus on performance validation
  • Preferred: Background in market research, customer segmentation, or business intelligence consulting
  • Preferred: Familiarity with reinforcement learning concepts and performance-based optimization approaches
  • Preferred: Experience designing systematic research methodologies and organizational learning framework.
Benefits
  • Work with a leading startup in a high-demand industry, and you would be working with like-minded experts aiming to transform video ad operations
  • Competitive salary + bonus
  • Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance)
  • Cell phone and Wifi Reimbursement
  • Bill Spend Stipend
  • Work-life flexibility – we value your contributions above all

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
PythonSQLA/B testingclusteringsegmentationhypothesis testingcausal inferencedata warehousingdata visualizationstatistical testing
Soft skills
project managementcommunicationstrategic decision-makinganalytical thinkingcross-functional leadershiptranslating complex conceptsorganizational learningclient success focusresearch-driven insightsperformance optimization
Certifications
Advanced degree in StatisticsAdvanced degree in EconomicsAdvanced degree in Psychology
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