Drive evolution from descriptive reporting to systematic performance research and validation
Architect analytical frameworks to answer what drives campaign performance variation
Build systematic learning cycles transforming raw campaign data into organizational intelligence
Design and implement systematic performance clustering methodologies to identify campaign performance variations and underlying drivers
Develop market segmentation frameworks applied to campaign data to reveal hidden patterns in audience behavior and contextual effectiveness
Create hypothesis-driven research cycles from exploratory analysis to validated insights through rigorous statistical testing
Establish measurement protocols that distinguish correlation from causation in campaign performance patterns
Architect comprehensive A/B testing and experimentation frameworks isolating the performance impact of data science solutions
Design control group methodologies to measure incremental lift from new targeting algorithms, optimization features, and contextual classification improvements
Build statistical validation protocols to determine whether algorithmic innovations actually improve margins, conversion rates, and client ROI
Create performance benchmarking systems that track the business impact of machine learning model deployments over time
Develop causal inference methodologies that separate genuine algorithmic improvements from market noise and external factors
Transform complex analytical research into strategic recommendations that drive campaign optimization and client success
Lead quarterly research cycles that identify emerging performance patterns and competitive insights for account teams
Design custom measurement studies that demonstrate campaign effectiveness and isolate the drivers of client success
Build automated research pipelines that continuously monitor performance variations and alert teams to optimization opportunities
Create client-facing research reports that showcase Channel Factory's analytical sophistication and performance validation capabilities
Leverage Starrocks, AWS, Datorama, and Python to build scalable research infrastructure that supports systematic performance analysis
Partner with data science teams to design controlled experiments and develop feature engineering pipelines
Create reproducible research workflows that enable quarterly learning cycles and systematic hypothesis validation
Establish statistical rigor and best practices for measuring ROI and business impact of algorithmic innovations
Requirements
5+ years of experience in performance measurement, market research, or business intelligence with focus on systematic analytical methodologies
Advanced proficiency in Python (Pandas, Scikit-learn, Statsmodels) with demonstrated experience in clustering, segmentation, and hypothesis testing
Strong SQL and data warehousing skills with ability to engineer features from complex campaign datasets
Proven track record in A/B testing, experimental design, and causal inference methodologies
Experience building systematic research frameworks that drive organizational learning and strategic decision-making
Deep understanding of digital media buying, campaign optimization, and performance measurement
Experience with walled garden platforms (YouTube, Facebook, TikTok, LinkedIn) and their measurement APIs
Knowledge of brand safety, contextual targeting, and audience segmentation strategies
Familiarity with media mix modeling, attribution, and incrementality measurement approaches
Understanding of programmatic advertising and real-time optimization concepts
Experience with cloud platforms (AWS preferred) and modern data stack tools
Proficiency in data visualization tools (Tableau, Power BI, or similar)
Strong project management skills with ability to lead cross-functional initiatives
Excellent communication skills with experience presenting to both technical and non-technical stakeholders
Track record of translating complex analytical concepts into actionable business insights
Preferred: Advanced degree in Statistics, Economics, Psychology, or related research-focused discipline
Preferred: Experience in ad tech, programmatic advertising, or media research with focus on performance validation
Preferred: Background in market research, customer segmentation, or business intelligence consulting
Preferred: Familiarity with reinforcement learning concepts and performance-based optimization approaches
Preferred: Experience designing systematic research methodologies and organizational learning framework.
Benefits
Work with a leading startup in a high-demand industry, and you would be working with like-minded experts aiming to transform video ad operations
Competitive salary + bonus
Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance)
Cell phone and Wifi Reimbursement
Bill Spend Stipend
Work-life flexibility – we value your contributions above all
Applicant Tracking System Keywords
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