
Media Buyer – Programmatic
Channel Factory
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Flawlessly create and launch video campaigns across multiple platforms, including and not limited to YouTube, Google Video Partners, Facebook, etc.
- Provide ongoing campaign management, ensuring optimal performance and delivery, constantly exceeding KPI expectations
- Troubleshoot pixels/tags, creative, and 3rd party vendors to ensure proper campaign execution
- Effectively work alongside fellow team members, 3rd party vendors, and clients to launch and optimize campaigns
- Act as the technical point of contact for internal teams and clients
- Communicate new product updates/features and value to internal teams
- Team up with Account Management to develop upsell strategy for clients with the use of data & analytics, marketplace trends, and new features/products
- Keep up to date with the evolving digital ecosystem and relevant cultural events that may have an impact on your buying strategy for campaigns
- Proactively find opportunities to grow the business by diving into campaign analytics and marketplace trends
- All other duties as assigned.
Requirements
- BA/BS
- 3+ years of YouTube, SEM, Facebook/PMDs, and/or Programmatic/Trading Desks buying and execution experience
- 1+ years of YouTube AdWords video auction experience
- Bonus points if you are AdWords, YouTube, and/or Facebook certified
- Passion and knowledge of the online video space, including marketplace trends, including 3rd party research partners, DMPs, and studies
- Keen eye for data and analytics
- Have an entrepreneurial spirit and drive to test creative buying techniques
- Can manage and prioritize multiple campaigns across US time zones, platforms, and ad formats
- Knowledge of Excel calculations, pivot tables, and graphs
- Strong interpersonal communication skills in-person, on the phone, or virtually
- Proactive in catching issues and creating solutions before they escalate
- Creative and solution-oriented individual who can also be resourceful
- A self-directed professional who understands client needs and operates with a sense of urgency, focus, and discipline
- Highly organized and detail-oriented professional
- Collaborative individual who can work in a team and independently
- Above all, possess the highest levels of professionalism, integrity, and ethics
- This role may involve occasional travel for in-person collaboration, meetings, trainings, etc.
Benefits
- Work with a leading startup in a high-demand industry, and you would be working with like-minded experts aiming to transform video ad operations
- Competitive salary
- Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance)
- Cell phone and Wifi Reimbursement
- NatureBox credit for snacks
- Work-life flexibility – we value your contributions above all
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
YouTubeSEMFacebookProgrammaticAdWordsdata analyticsExcelcampaign managementvideo auctioncreative buying techniques
Soft Skills
interpersonal communicationproblem-solvingcreativityresourcefulnessself-directedorganizational skillscollaborationprofessionalismintegrityattention to detail
Certifications
AdWords certificationYouTube certificationFacebook certification