Controller
Coterie
Tableau
Senior Data Analyst, Data & Analytics
Channel Factory
full-time
Posted on:
Origin: • 🇲🇽 Mexico
Visit company websiteJob Level
Senior
Tech Stack
Tableau
About the role
- Manage Analytics deliverables throughout all phases of a marketing/media analytics engagement, including project scoping, data analysis, project management, and presentation of results to internal and external stakeholders
- Develop and deliver integrated research, measurement, analytics, and insights to help clients optimize their media strategies and achieve campaign objectives
- Analyze campaign data across YouTube, social, and digital platforms to assess performance and effectiveness, providing actionable insights
- Identify key trends, performance drivers, and optimization opportunities, translating complex data into clear recommendations
- Develop and present client-facing reports, including topline weekly, deep-dive monthly, quarterly, mid-campaign, and wrap-up analyses utilizing tools such as Tableau, Dataroma, Looker, Qlic, Metabase, etc.
- Collaborate with internal teams to enhance media planning, buying, and optimization strategies based on data insights
- Utilize brand suitability and contextual targeting methodologies to improve media efficiency and brand safety
- Monitor industry trends, advancements in measurement methodologies, and emerging ad tech solutions to keep Channel Factory at the forefront of innovation
- Provide strategic thought leadership and subject matter expertise on data, research methodologies, measurement, and analytical techniques to enhance capabilities and drive competitive advantage
- Mentor junior team members and perform other duties as assigned
Requirements
- 5+ years of experience in strategic marketing/media analytics (online & offline; traditional, digital, and cross-media)
- 3+ years of agency experience (agency experience/ client service business required) or in a management consulting firm
- Proficiency in data visualization and storytelling (using tools like Datorama, Tableau, Looker, Qlic, Metabase, etc.) to present insights in an engaging, client-friendly manner
- Strong understanding of digital advertising platforms, programmatic media, and ad/mar technologies, including Ad Servers & Exchanges (Google/DoubleClick, The Trade Desk, Innovid, etc.)
- Experience with Programmatic Media (DSPs, DMPs, SSPs, data lakes, etc.)
- Experience with Digital & Social Analytics (Google Analytics, YouTube Analytics, Adobe, Comscore, etc.)
- Ability to measure both Direct Response and Brand Awareness campaigns, understanding impact across the marketing funnel
- Strong analytical skills, with the ability to translate complex data into meaningful insights and strategic recommendations
- Experience with brand safety, contextual targeting, and performance-based advertising is a plus
- Excellent project management and cross-functional collaboration skills
- Proficiency in Microsoft Office, particularly PowerPoint and Excel
- Experience with advanced analytics techniques (MMM, attribution modeling, A/B testing, etc.) (a plus)
- Familiarity with ad verification and measurement partners (IAS, MOAT, Nielsen, etc.) (a plus)
- Certifications such as Google Analytics IQ, Adobe Digital Analyst, or IAB Digital Data Solutions (a plus)
- Ability to travel a minimum of 15% throughout the year for trainings, company meetings, etc.
