Data Analyst

• Manage Analytics deliverables throughout all phases of a marketing/media analytics engagement, including project scoping, data analysis, project management, and presentation of results to internal and external stakeholders
• Develop and deliver integrated research, measurement, analytics, and insights to help clients optimize their media strategies and achieve campaign objectives
• Analyze campaign data across YouTube, social, and digital platforms to assess performance and effectiveness, providing actionable insights
• Identify key trends, performance drivers, and optimization opportunities, translating complex data into clear recommendations
• Develop and present client-facing reports, including topline weekly, deep-dive monthly, quarterly, mid-campaign, and wrap-up analyses utilizing tools such as Tableau, Dataroma, Looker, Qlic, Metabase, etc.
• Collaborate with internal teams to enhance media planning, buying, and optimization strategies based on data insights
• Utilize brand suitability and contextual targeting methodologies to improve media efficiency and brand safety
• Monitor industry trends, advancements in measurement methodologies, and emerging ad tech solutions to keep Channel Factory at the forefront of innovation
• Provide strategic thought leadership and subject matter expertise on data, research methodologies, measurement, and analytical techniques to enhance capabilities and drive competitive advantage
• Mentor junior team members and perform other duties as assigned

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