Channel Factory

Senior Media Buyer, German Speaking

Channel Factory

full-time

Posted on:

Location Type: Remote

Location: Germany

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Job Level

Senior

About the role

  • Develop, manage, and optimize performance campaigns across multiple digital channels, ensuring alignment with business objectives.
  • Own budget responsibility for accounts, including margin management, forecasting, and optimization to maximize efficiency and ROI.
  • Leverage data insights to drive strategic decision-making, ensuring campaigns deliver on KPIs.
  • Implement and optimize cross-platform campaigns with a deep understanding of platform algorithms and auction dynamics.
  • Utilize contextual and audience segmentation, creative testing, and automation strategies to improve campaign performance.
  • Collaborate with internal stakeholders to drive campaign success.
  • Stay ahead of industry trends, platform updates, and emerging technologies to maintain a competitive edge.
  • Provide in-depth performance reporting, including actionable insights and recommendations for scaling initiatives.
  • Attend and represent the team at regular external and internal client meetings.
  • Mentoring junior members of the team to increase quality and performance.

Requirements

  • 5+ years of hands-on experience managing campaigns across Google, Meta, TikTok, Snapchat, LinkedIn, and X.
  • Analytical and critical thinking skills.
  • Solutions-oriented mindset with great attention to detail.
  • Keen eye for detail and understanding of budget management.
  • Expertise in A/B testing, creative optimization, and audience targeting.
  • Ability to work cross-functionally with internal teams and external partners.
  • Strong communication and presentation skills.
  • A proactive, problem-solving mindset with a passion for performance marketing.
  • Deep expertise in conversion tracking, attribution modeling, and first-party data utilization.
  • Proficiency in Google Analytics (GA4), Google Tag Manager (GTM), and tracking implementation across web and app environments.
  • Strong understanding of incrementality testing, MMM and lift studies.
  • Hands-on experience with third-party measurement & verification tools.
  • Strong data-driven mindset with the ability to interpret analytics, optimize performance, and drive measurable outcomes.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
campaign managementA/B testingcreative optimizationaudience targetingconversion trackingattribution modelingfirst-party data utilizationincrementality testingMMMlift studies
Soft skills
analytical thinkingcritical thinkingsolutions-oriented mindsetattention to detailstrong communication skillspresentation skillsproblem-solving mindsetcollaborationmentoringdata-driven mindset