Communications Specialist

Change.org

Communications Specialist at Change.org expanding the brand through earned media targeting French-language and conservative markets. Develops media strategies and builds journalist relationships in Canada.

Posted 7/7/2026full-timeRemote • 🇨🇦 CanadaMid-LevelSenior💰 CA$84,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in bilingual communications and media strategy, with a strong focus on engaging conservative audiences through effective storytelling and relationship-building with journalists. Proficient in leveraging AI tools for enhanced media outreach and campaign execution.

Highest-signal resume keywords

Bilingual Communication (French/English)Media Strategy DevelopmentConservative Audience FramingCampaign StorytellingRelationship Management with Journalists

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media StrategyCampaign StorytellingJournalismCommunicationsPitchingBilingual Press MaterialsNews Hook IdentificationNarrative ShapingMedia PrepFluency in French

Soft Skills

Relationship BuildingStrategic ThinkingCommunication SkillsAdaptabilityCollaboration

Tools & Technologies

AI Tools for ResearchPitch Personalization Tools

Industry Keywords

Earned MediaConservative MediaCentre-Right AudiencesBilingual CommunicationsAdvocacy CommunicationsPR Agency ExperienceMedia Ecosystem FluencyCanadian Media OutletsJournalistic TraditionPetition Amplification

About the role

Key responsibilities & impact

Change.org is searching for a Communications Specialist to expand the Change.org brand through earned media in French-language and conservative media markets.
Develop and execute bilingual media strategies, pitching French-language and English national outlets across Canada.
Build and maintain relationships with journalists, identify petitions to amplify, position petition starters for earned media opportunities, and conduct media prep.
Serve as the team's lead on all French-language communications, managing inbound French-language media inquiries and producing bilingual press materials without requiring translation support.
Build Change.org Canada's credibility and reach with conservative and centre-right audiences.

Requirements

What you’ll need

5+ years in one or more of: journalism (news or broadcast, French or bilingual), communications at a PR agency with francophone or bilingual clients, or advocacy communications with a conservative-aligned organization or campaign.
Bilingual written and verbal communication (French/English) at a professional standard.
Conservative audience framing and media ecosystem fluency, including familiarity with the values, tone, and outlet preferences of centre-right Canadian audiences.
Campaign storytelling in the journalistic tradition: ability to identify the news hook, the relatable hero, the clear ask, and shape a narrative that travels.
Media strategy and timing — knows when to pitch, who to call first, how to sequence a campaign across earned, social, and email.
Fluent and increasingly strategic. This person should be comfortable using AI tools to accelerate research, drafting, and pitch personalization. They do not need to be an AI lead, but passive resistance to AI tooling is disqualifying.

Benefits

Comp & perks

Benefits and perks also vary based on location.