Senior Associate, Marketing Lifecycle Analytics
Humana
PythonSQL
Divisional Marketing Manager
Champions Group Holdings
full-time
Posted on:
Location Type: Hybrid
Location: Everett • Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $115,000 - $125,000 per year
Job Level
Mid-LevelSenior
About the role
- Own brand marketing for two brands – Develop tailored marketing strategies that align with each brand’s goals, service lines, and market position.
- Drive digital growth – Lead PPC, Google Ads, GLSA, retargeting, and paid search campaigns in partnership with agency partners.
- Be the brand expert – Understand the Seattle home services market, seasonality, competitive landscape, and consumer behavior to position each brand for growth.
- Collaborate with leadership – Partner with General Managers and cross-functional teams (operations, sales, creative) to align campaigns with business needs.
- Execute across channels – Work with internal experts and agencies to launch campaigns across digital, social, reputation, sponsorships, direct mail, radio, and more.
- Analyze and optimize – Track performance metrics, manage budgets, and provide actionable insights to drive incremental leads and revenue.
- Champion brand communication – Lead regular marketing check-ins with leadership to ensure alignment, transparency, and growth-focused initiatives.
Requirements
- Bachelor’s degree in Marketing, Business, or related field (MBA a plus).
- 5+ years of marketing experience with a strong track record of developing and executing successful strategies.
- 3+ years of home services, retail, hospitality, or multi-site marketing preferred (HVAC, plumbing, electrical strongly desired).
- Deep knowledge of Google Ads, GLSA, PPC, and paid digital strategy.
- Experience managing vendor/agency partnerships.
- Strong analytical, budgeting, and reporting skills.
- Familiarity with ServiceTitan or similar platforms is a plus.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
- Bonuses
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingPPCGoogle AdsGLSAretargetingpaid search campaignsbudget managementperformance metrics analysisreportingmarketing strategy development
Soft skills
collaborationleadershipcommunicationanalytical skillsstrategic thinkingproblem-solvingtransparencyinitiative
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA