Champion Petfoods

Vice President, Sales

Champion Petfoods

full-time

Posted on:

Location Type: Hybrid

Location: Louisville • Colorado • United States

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Salary

💰 $300,000 - $360,000 per year

Job Level

Lead

About the role

  • Define the US sales vision, strategy, and annual revenue plan aligned with overall business goals.
  • Manage and mentor the team on trade budgets, promotional and portfolio strategies to maximize Revenue efficiency.
  • Analyze market trends, customer insights, and competitive dynamics to identify strategic and profitable areas of growth.
  • Create a customer segmentation model that determines where the resources should be invested and where we need to divest resources.
  • Partner with NA leadership team (GM, Supply Chain, Marketing, Finance, etc) to align go‑to‑market strategy.
  • Build and manage a scalable sales operating model, including best in class forecasting, pipeline management, and performance tracking.
  • Develop and execute a comprehensive go‑to‑market strategy aligned with the North America business plan.
  • Establish clear sales processes, KPIs, and accountability mechanisms across the sales organization.
  • Lead pricing, contract negotiation, and deal‑structuring strategies to maximize profitability.
  • Build strong relationships with key customers, partners, and industry stakeholders.
  • Represent the company at industry events, conferences, and strategic customer meetings.
  • Monitor competitive landscape and market trends to inform strategic decisions.
  • Lead key customer joint business plans and ensure accountability to deliver agreed upon measures and deliverables.
  • Recruit, mentor, and develop a high‑performing sales team, including frontline associates and individual contributors.
  • Foster a culture of performance, collaboration, and continuous improvement.
  • Implement training programs to strengthen product knowledge, sales skills, and customer engagement.

Requirements

  • Bachelor’s degree in Sales, Business, or a related field is required.
  • MBA preferred.
  • 15+ years of experience in multi-channel selling with at least 5-7 years in a senior leadership within the CPG industry.
  • Proven track record of delivering revenue growth in a fast‑paced or scaling environment.
  • Experience working closely with a General Manager or P&L owner is strongly preferred.
  • Demonstrated experience developing and executing integrated growth strategies with measurable success.
  • Strong analytical mindset to assess performance and make data-driven optimizations.
  • Excellent communication skills, adept at structuring documents and quantitative analyses, as well as creating PowerPoint presentations for executive-level communication.
  • Ability to travel at least 40%.
Benefits
  • Medical, Dental, Vision and Employee Assistance Programs to meet your individual or family needs.
  • 401k/RRSP with company matching.
  • In House & Online Learning & Development, as well as an Education Assistance Program.
  • Free Bag of Premium Pet Food each month.
  • Free Parking and more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
sales strategyrevenue growthcustomer segmentationforecastingpipeline managementperformance trackingpricing strategiescontract negotiationdeal structuringdata-driven optimization
Soft Skills
mentoringleadershiprelationship buildingcollaborationcommunicationanalytical mindsetperformance culturecontinuous improvementtraining developmentstrategic thinking
Certifications
Bachelor's degreeMBA