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Senior Product Marketing Manager, Banking and Capital Markets
Chainlink LabsSenior Product Marketing Manager at Chainlink driving market strategies for banking and capital markets. Shaping narratives for institutional financial workflows and solutions.
About the role
Key responsibilities & impact- Develop and maintain clear, cohesive narratives across core institutional workflows—including data distribution, digital payments and settlement, and privacy/confidentiality—ensuring consistency and strength across all market-facing materials.
- Document and analyze end-to-end institutional workflows (e.g., data licensing, cross-border payments, liquidity management, and confidential transactions), identifying key stakeholders, commercial drivers, and where Chainlink delivers differentiated value.
- Bridge complex technologies (e.g., APIs, smart contracts, CCIP, ZK-proofs, MPC, TEEs) into compelling, business-focused value propositions tailored to banks, data providers, compliance teams, and treasury organizations.
- Lead go-to-market strategies for new products and features across the banking and capital markets portfolio, ensuring launches are strategically sound, well-coordinated, and tied to measurable business outcomes such as adoption and pipeline growth.
- Build scalable sales enablement assets—including playbooks, proposal frameworks, and competitive positioning—that empower GTM teams to engage institutional clients effectively without heavy customization.
- Partner with Product and Sales to influence how solutions are structured, packaged, and monetized, ensuring alignment with institutional buying patterns and existing commercial models.
- Act as the "voice of the market," synthesizing insights from customers, competitors, and industry trends to inform product direction and maintain clear differentiation against incumbents and emerging alternatives.
- Ensure that Chainlink’s privacy and confidentiality capabilities are embedded into all relevant narratives and solutions, addressing regulatory, operational, and commercial requirements for institutional adoption.
Requirements
What you’ll need- At least 6 years of experience in product marketing, product strategy, or related roles within banking, capital markets, or enterprise financial infrastructure
- Strong understanding of institutional financial workflows, including at least one of the following: data licensing/distribution, payments and settlement, treasury operations, or regulated data/privacy environments
- Proven ability to translate complex technical systems into clear, compelling messaging for enterprise and institutional audiences
- Experience owning and executing go-to-market strategies for B2B SaaS, infrastructure, or platform products
- Strong cross-functional collaboration skills, with the ability to influence Product, Engineering, Sales, and Marketing stakeholders
- Demonstrated ability to develop narratives, sales enablement materials, and positioning that resonate with senior decision-makers.
Benefits
Comp & perks- Flexible work arrangements
- Professional development
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingproduct strategydata licensingpaymentssettlementtreasury operationsB2B SaaSgo-to-market strategiessales enablementnarrative development
Soft Skills
cross-functional collaborationinfluencecommunicationanalytical thinkingstrategic thinkingcustomer insight synthesisstakeholder engagementnarrative clarityproblem-solvingadaptability