Field Marketing Manager

Chainguard

Field Marketing Manager driving regional growth across Central European markets for Chainguard. Owning regional field marketing strategy and executing high-impact marketing programs.

Posted 6/25/2026full-timeRemote • 🇩🇪 GermanyMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop and execute integrated quarterly marketing plans aligned to Central European pipeline and revenue targets
Drive full-funnel demand generation across priority accounts and key market segments
Align marketing initiatives closely with regional sales priorities and account strategies
Deliver a mix of field marketing programs including executive roundtables, Chainguard hosted events, industry conferences, webinars, and partner activations
Localise and amplify global campaigns to resonate with regional audiences including security leaders, platform engineers, and DevOps teams
Leverage digital marketing and ABM strategies to increase engagement and pipeline impact
Partner with Sales teams to identify and activate Tier 1 and strategic accounts
Build targeted, multi-touch campaigns that support complex enterprise buying journeys
Create personalised engagement strategies that help accelerate opportunities through the funnel
Act as a trusted marketing partner to Regional Directors, Sales teams, and BDRs
Align on GTM priorities, territory planning, and campaign execution
Support Sales with messaging, programs, and tools that improve conversion and pipeline velocity
Collaborate with cloud, channel, and technology partners to co-create and execute joint campaigns
Work closely with Partner Sales to build scalable GTM partnership opportunities across the Central Europe region
Increase regional reach through strategic alliances and ecosystem engagement
Support pan-EMEA campaigns, events, and strategic initiatives
Share regional insights and market feedback to help refine messaging, positioning, and campaign effectiveness across EMEA
Track and analyse pipeline contribution, engagement, and ROI metrics
Use performance insights to continuously optimise programs and investment decisions
Build scalable processes and frameworks to support regional growth

Requirements

What you’ll need

5+ years of experience in field marketing, demand generation, or regional marketing within B2B technology (security, cloud, or developer tools preferred)
Experience developing and executing regional marketing programs across Central European markets
Strong collaboration skills with Sales, SDR/BDR, Partnerships, and cross-functional teams to drive measurable pipeline outcomes
Understanding of the cloud-native, DevSecOps, or software supply chain security landscape is highly desirable
Data-driven mindset with experience using marketing metrics, attribution, and insights to guide strategy and optimisation
Excellent communication and stakeholder management skills, with the ability to influence across multiple levels of the organisation
A builder mentality with the ability to operate effectively in a fast-paced, high-growth environment
Willingness to travel approximately 20–25% across the region for events, partner engagement, and team collaboration

Benefits

Comp & perks

Flexible & Remote-First Culture: Work remotely with team meetup opportunities, bi-annual destination summits, and a monthly stipend for coworking spaces, phone and internet costs.
Our Approach to Equity: Receive stock options upon hire and promotion. Plus, you can participate in secondary offerings and have 10 years to exercise your options (yes, you read that correctly: 10 years!).
100% Covered Health Insurance: We cover 100% of your health, vision and dental insurance premiums for you and your dependents. Nothing comes out of your paycheck.
∞ Flexible Time Off: Take the time you need – to do our best work, we need to recharge and reset.
18 Weeks Paid Parental Leave: We offer 18 weeks for birthing parents and 12 weeks for non-birthing parents, with the option to use it all at once or throughout your child's first year.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

field marketingdemand generationregional marketingdigital marketingABM strategiescampaign executionpipeline analysismarketing metricsattributionoptimisation

Soft Skills

collaborationcommunicationstakeholder managementinfluencebuilder mentalitydata-driven mindsetstrategic thinkingadaptabilityteam collaborationrelationship building