
Performance Marketing Manager
Chainguard
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $111,000 - $130,000 per year
Job Level
Mid-LevelSenior
About the role
- Develop, launch, and optimize performance campaigns across Google, LinkedIn, Reddit, YouTube, and Display—owning channel strategy, execution, and iteration.
- Leverage buyer-intent and first/third-party signals to sharpen targeting, improve conversion efficiency, and inform budget allocation.
- Manage third-party sponsorships end to end: evaluate opportunities, negotiate, brief, launch, and report—activating our ICP across high-signal publications and communities.
- Partner with Integrated Campaigns to plug paid channels into cross-channel motions that build brand and drive qualified pipeline.
- Build and run account-based marketing (ABM) programs with regional marketing and Sales to engage and accelerate key accounts.
- Analyze performance, attribution, and full-funnel metrics to uncover insights, prioritize experiments, and guide growth decisions.
- Design and run A/B tests across creative, copy, audiences, bidding, and landing pages; scale winners quickly and retire underperformers.
- Collaborate with Content/Creative to produce on-brand, high-performing ad assets and landing experiences that convert.
- Own forecasting and pacing; allocate budgets across channels and campaigns to maximize ROI while hitting growth targets.
- Partner with Analytics to build dashboards and reporting that communicate performance, learnings, and next steps to stakeholders.
- Identify new growth levers—channels, partnerships, formats, and ad tech—pilot thoughtfully, and scale what proves out.
Requirements
- 5+ years in performance marketing or digital acquisition with a track record of delivering measurable ROI.
- Deep analytical chops; comfortable with data, experimentation, dashboards, and multi-touch attribution.
- Hands-on expertise across major ads platforms (e.g., Google Ads, LinkedIn, Reddit, YouTube) and associated tooling.
- Experience using intent data for targeting, segmentation, and budget optimization; proficient in A/B testing and conversion rate optimization.
- Curiosity about and practical experience using AI to plan, launch, and optimize campaigns faster and smarter.
- Excellent communication and storytelling—able to synthesize complex results for executives and collaborate cross-functionally.
- Bias for action: rapid experimentation, iteration, and an owner’s mindset in a fast-moving, high-growth environment.
Benefits
- Flexible & Remote-First Culture: Work remotely with team meetup opportunities, bi-annual destination summits, and a monthly stipend for coworking spaces, phone and internet costs.
- Our Approach to Equity: Receive stock options upon hire and promotion. Plus, you can participate in secondary offerings and have 10 years to exercise your options (yes, you read that correctly: 10 years!).
- 100% Covered Health Insurance: We cover 100% of your health, vision and dental insurance premiums for you and your dependents. Nothing comes out of your paycheck.
- ∞ Flexible Time Off: Take the time you need – to do our best work, we need to recharge and reset.
- 18 Weeks Paid Parental Leave: We offer 18 weeks for birthing parents and 12 weeks for non-birthing parents, with the option to use it all at once or throughout your child's first year.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
performance marketingdigital acquisitionA/B testingconversion rate optimizationmulti-touch attributiondata analysiscampaign optimizationbudget allocationaccount-based marketingbuyer-intent signals
Soft skills
communicationstorytellingcollaborationcuriositybias for actionanalytical thinkingexperimentationiterationsynthesis of complex resultsowner's mindset