Paid Media Specialist
CGWS - COME GROW WITH US
contract
Posted on:
Location Type: Remote
Location: Remote • Utah • 🇺🇸 United States
Visit company websiteJob Level
Junior
Tech Stack
Tableau
About the role
- Plan and execute paid media programs across content syndication, sponsored webinars, email newsletters, and industry publications.
- Manage relationships with media vendors and publishers, ensuring campaigns launch smoothly and all creative assets and deliverables meet expectations.
- Coordinate campaign logistics—including creative submissions, landing page setup, tracking implementation, and reporting.
- Monitor performance across channels and vendors; compile data, identify trends, and make recommendations to improve lead quality and engagement.
- Partner with content, brand, and product marketing teams to align messaging, audiences, and campaign objectives.
- Track spend and performance across programs to ensure alignment with monthly budgets and quarterly goals.
- Support audience segmentation and campaign strategy, targeting high-value industries and personas.
- Assist in vendor contract management and onboarding, working with procurement and legal as needed.
Requirements
- 1+ year of experience in demand generation, media planning, or digital marketing (B2B or SaaS preferred).
- Strong understanding of paid media fundamentals, especially third-party, content-based, or co-marketing programs.
- Excellent project management and organizational skills; able to juggle multiple campaigns and vendors simultaneously.
- Analytical thinker with the ability to turn performance data into actionable insights.
- Clear, professional communicator who collaborates well across teams and departments.
- Self-starter who thrives in a fast-paced, evolving marketing environment.
- Strong proficiency in campaign tracking and data hygiene (UTMs, lead source consistency, and pipeline attribution).
- Experience analyzing campaign performance in dashboards or spreadsheets (e.g., Tableau, Google Sheets, or Excel).
- Comfortable working independently while maintaining regular communication and alignment with internal stakeholders.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Professional development
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationmedia planningdigital marketingpaid media fundamentalscampaign trackingdata hygieneperformance analysisaudience segmentationcampaign strategy
Soft skills
project managementorganizational skillsanalytical thinkingcommunicationcollaborationself-starteradaptability