Marketing

• Lead development and optimization of BambooHR’s customer communication strategy
• Serve as the centralized “air traffic controller” for customer messaging—prioritizing campaigns, resolving channel conflicts, and guiding campaign owners
• Own the systems, documentation, and reporting that drive coordinated, intentional, and high-performing lifecycle programs
• Own and optimize company-wide customer communication strategy across lifecycle stages, balancing business needs with customer experience
• Establish governance and documentation for lifecycle campaigns and messaging systems; define rules of engagement and partner with Product Marketing, Enablement, Customer Success, and other stakeholders
• Lead structured reviews and working sessions to resolve messaging conflicts and drive alignment
• Analyze lifecycle and channel performance, build dashboards, and use insights to inform strategy and optimizations
• Drive innovation and experimentation across lifecycle journeys, including new triggers, sequencing, and personalization
• Contribute to team growth by mentoring junior marketers and helping establish scalable processes

Senior Customer Marketing Manager

Senior Campaign Marketing Specialist

Associate Director, Marketing Sciences

Senior Partner Marketing Manager

Integrated Marketing Specialist

Director, Performance Marketing