Senior Customer Marketing Manager

CGWS - COME GROW WITH US

full-time

Posted on: 8/30/2025

Origin: • 🇺🇸 United States • Utah

✨ AI Apply

Senior

SaltStack

About the role

Lead development and optimization of BambooHR’s customer communication strategy
Serve as the centralized “air traffic controller” for customer messaging—prioritizing campaigns, resolving channel conflicts, and guiding campaign owners
Own the systems, documentation, and reporting that drive coordinated, intentional, and high-performing lifecycle programs
Own and optimize company-wide customer communication strategy across lifecycle stages, balancing business needs with customer experience
Establish governance and documentation for lifecycle campaigns and messaging systems; define rules of engagement and partner with Product Marketing, Enablement, Customer Success, and other stakeholders
Lead structured reviews and working sessions to resolve messaging conflicts and drive alignment
Analyze lifecycle and channel performance, build dashboards, and use insights to inform strategy and optimizations
Drive innovation and experimentation across lifecycle journeys, including new triggers, sequencing, and personalization
Contribute to team growth by mentoring junior marketers and helping establish scalable processes

6–8 years of experience in customer lifecycle, CRM, or customer marketing
Bachelor’s degree in Marketing, Business, Communications, or equivalent experience
Strong understanding of marketing automation tools (e.g., Marketo, HubSpot) and experience with in-app or behavioral messaging platforms (e.g., Pendo)
Comfortable owning performance data and turning insights into strategic recommendations
Excellent organizational and process-building skills; capable of bringing structure to fast-paced, ambiguous environments
Strong cross-functional collaboration skills with the ability to influence without formal authority
Confident leading meetings, presenting insights, and facilitating decision-making with partners and stakeholders
Positive, proactive, and curious—brings energy to the team and takes initiative to drive improvements
Curious about AI, eager to learn and adapt, and ready to explore intelligent tools to elevate work
Experience managing communication governance or operations in a multi-product or matrixed organization
Familiarity with customer journey mapping tools or frameworks
Experience supporting PLG or usage-based customer marketing strategies
Experience leveraging AI tools to automate and enhance programs