
Marketing Operations Manager
CGWS - COME GROW WITH US
full-time
Posted on:
Location Type: Hybrid
Location: Utah • Utah • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Lead key operational initiatives and strategic projects across marketing, ensuring delivery within timelines and scope.
- Drive execution on roadmap items, proactively manage blockers, and communicate progress to stakeholders.
- Own the operational setup for customer success webinars (defining templates, QA processes, post-event routing logic, and basic reporting)
- Evaluate and optimize marketing workflows, introduce best practices, and streamline day-to-day campaign execution processes to increase efficiency and consistency across teams.
- Design repeatable, scalable processes for customer marketing, advocacy, and retention initiatives.
- Partner closely with Customer Marketing, CX Operations, Product Marketing, Sales Ops/RevOps, and Marketing Analytics to align on campaign objectives, lead flow, attribution requirements, and data quality.
- Coordinate with Campaign Ops for webinar builds and email and with Platform Ops for tool configuration/integrations.
- Assist with execution of marketing campaigns within our tech stack (e.g., Marketo, Salesforce, Goldcast, LeanData).
- Troubleshoot and improve operational processes related to database segmentation, customer advocacy, and retention campaign tracking.
- Analyze marketing performance metrics to identify insights and inform future decisions.
- Partner with Marketing Analytics to surface actionable findings and support stakeholder reporting needs.
- Maintain clear documentation of workflows, processes, and systems usage.
- Enable marketing team adoption of tools and ensure accurate and scalable operations.
Requirements
- 3–5 years of Marketing Operations or related experience in a B2B SaaS environment
- Strong understanding of marketing campaign workflows, lead funnel management, lead scoring and segmentation, and RevOps best practices
- Hands-on experience with Marketo, Salesforce, Goldcast or other webinar platform, and other marketing technologies
- Demonstrated ability to plan, prioritize, and deliver projects with multiple stakeholders
- Comfortable working with data to identify trends, troubleshoot issues, and drive decisions
- Strong communicator across functions and formats, from project updates to technical documentation
- Collaborative mindset with a proactive approach to solving problems
- Bachelor’s degree or equivalent work experience
Benefits
- Comprehensive health, life, and disability insurance
- Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
- 401k plans with up to 6% company match
- $2000 Paid-Paid Vacation bonus
- EAP through Headspace
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing operationscampaign workflowslead funnel managementlead scoringsegmentationRevOps best practicesdata analysisproject managementprocess optimizationdatabase segmentation
Soft skills
communicationcollaborationproblem-solvingprioritizationproject deliverystakeholder managementproactive approachdocumentationanalytical thinkingteam adoption