CFA Institute

Email Marketing Specialist

CFA Institute

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $75,000 per year

About the role

  • Build and deploy email campaigns from provided briefs, templates, and copy, including promotional, newsletter, and transactional sends.
  • Format and QA email content to ensure a clean experience across devices and inboxes.
  • Set up audiences/segments based on the provided criteria and confirm that the counts align with expectations.
  • Execute A/B tests and document results.
  • Manage campaign checklists and approvals, ensuring deadlines are met, and launches run smoothly.
  • Troubleshoot basic ESP issues and escalate when needed.
  • Maintain email templates and modules, working with existing design systems and updating components as directed.
  • Apply tracking/UTM standards and confirm analytics are firing correctly.
  • Support list hygiene and deliverability best practices following team guidelines.
  • Keep documentation current, including processes, naming conventions, and send logs.
  • Ensure compliance with email marketing regulations and stay current with industry trends.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
  • 3–5 years of proven experience in email marketing, CRM, or lifecycle marketing.
  • Proficiency in email marketing platforms (e.g., HubSpot, Klaviyo, Mailchimp, Marketo).
  • Strong understanding of deliverability, segmentation, automation, and personalization best practices.
  • Excellent copywriting and editing skills with a knack for persuasive, customer-focused messaging.
  • Strong analytical mindset with experience using A/B testing and email analytics tools.
  • Familiarity with HTML/CSS for email is a plus.
  • Highly organized with the ability to manage multiple campaigns and deadlines simultaneously.
Benefits
  • Competitive salary and performance-based bonuses.
  • Health, dental, and vision benefits.
  • Remote First Work Environment.
  • Professional development opportunities.
  • A collaborative and innovative team culture.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketingA/B testingHTMLCSSanalyticssegmentationautomationpersonalizationlist hygienedeliverability
Soft Skills
copywritingeditingorganizationalanalytical mindsetcustomer-focused messagingtime managementattention to detailproblem-solvingcommunicationcollaboration