Sales Team Lead, B2B

CEX.IO

Sales Team Lead managing the growth of B2B sales teams in fintech sector. Driving operational excellence through team structure, processes, and CRM implementation.

Posted 5/29/2026full-timeRemote • 🇬🇧 United KingdomSeniorWebsite

About the role

Key responsibilities & impact

Manage the sales team, including structuring the org chart, defining responsibilities per segment, and setting quotas and KPIs for each role
Design and continuously optimize the end-to-end sales process, including qualification, follow-ups, demos, negotiations, and closing
Lead CRM implementation: select vendor, sign contract, configure pipeline, import existing leads and deals, and ensure full team adoption through training
Define and manage the sales pipeline, including stages, exit criteria, forecasting processes, weekly pipeline reviews, and executive-level dashboards covering conversion, sales cycle, and pipeline health
Develop and maintain segmented sales playbooks
Own pricing strategy, discount frameworks, and outreach materials, including segment-specific offers and collaboration with management on commercial initiatives

Requirements

What you’ll need

5+ years of B2B sales experience, including at least 3+ years leading sales teams (payments, fintech infrastructure, or institutional financial services)
Strong existing client network and active book of contacts within relevant industries
Proven experience building and scaling sales functions from scratch, including team setup, CRM implementation, sales playbooks, and pipeline development in early-stage or scaling environments
Demonstrated success improving conversion rates and reducing sales cycle duration in previous roles
Hands-on experience with CRM selection, implementation, and rollout (HubSpot, MondayCRM, or equivalent)
Experience operating across multiple jurisdictions (regulatory familiarity with EU + UK and US will be a good bonus)
Strong commercial mindset with excellent communication and negotiation skills
English - Fluent

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account CEX.IO Website LinkedIn All Job Openings 51 - 200 employees Founded 2013 ₿ Crypto 💸 Finance 💳 Fintech 💰 Seed Round on 2013-01 Crypto
Finance
Fintech CEX. IO is a comprehensive cryptocurrency platform that allows users to buy, sell, trade, hold, and earn various cryptocurrencies. Since its inception in 2013, CEX. IO has been a leader in the crypto exchange industry, offering innovative solutions like crypto purchases with credit and debit cards and pioneering instant withdrawal services. The platform is designed for both individual users and enterprises, providing a full suite of services including spot and margin trading, a crypto wallet, a trading API, and staking options. CEX. IO is committed to compliance and regulation, maintaining the necessary licenses and adhering to global regulatory standards, providing a secure and reliable environment for over six million users worldwide. Sales Team Lead, B2B Job not on LinkedIn 🔥 0 minutes ago 🇬🇧 United Kingdom – Remote ⏰ Full Time 🟠 Senior 🤑 Sales Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Manage the sales team, including structuring the org chart, defining responsibilities per segment, and setting quotas and KPIs for each role
Design and continuously optimize the end-to-end sales process, including qualification, follow-ups, demos, negotiations, and closing
Lead CRM implementation: select vendor, sign contract, configure pipeline, import existing leads and deals, and ensure full team adoption through training
Define and manage the sales pipeline, including stages, exit criteria, forecasting processes, weekly pipeline reviews, and executive-level dashboards covering conversion, sales cycle, and pipeline health
Develop and maintain segmented sales playbooks
Own pricing strategy, discount frameworks, and outreach materials, including segment-specific offers and collaboration with management on commercial initiatives 🎯 Requirements
5+ years of B2B sales experience, including at least 3+ years leading sales teams (payments, fintech infrastructure, or institutional financial services)
Strong existing client network and active book of contacts within relevant industries
Proven experience building and scaling sales functions from scratch, including team setup, CRM implementation, sales playbooks, and pipeline development in early-stage or scaling environments
Demonstrated success improving conversion rates and reducing sales cycle duration in previous roles
Hands-on experience with CRM selection, implementation, and rollout (HubSpot, MondayCRM, or equivalent)
Experience operating across multiple jurisdictions (regulatory familiarity with EU + UK and US will be a good bonus)
Strong commercial mindset with excellent communication and negotiation skills
English - Fluent Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Senior New Business Sales Manager – Active Travel, Smart Mobility 🔥 13 hours ago Quanteo Group 51 - 200 Website LinkedIn All Job Openings New Business Sales Manager at Eco Counter, focused on active travel and smart mobility solutions. Engage decision-makers, develop strategies, and drive new business in the public sector. 🇬🇧 United Kingdom – Remote 💵 £55k - £60k / year ⏰ Full Time 🟠 Senior 🤑 Sales Area Sales Manager 🔥 15 hours ago Genuit Group 1001 - 5000 Website LinkedIn All Job Openings Area Sales Manager responsible for converting sales leads into profitable business across South East UK. Build relationships with builders, contractors, and merchants for Manthorpe Building Products. 🇬🇧 United Kingdom – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 🤑 Sales 🇬🇧 UK Skilled Worker Visa Sponsor Modality Sales Specialist – Diagnostic Cardiology Solutions 🔥 21 hours ago Philips 10,000+ employees ⚕️ Healthcare Insurance 🧬 Biotechnology Website LinkedIn All Job Openings Sales Specialist responsible for selling Diagnostic Cardiology Solutions while collaborating with account managers in South West UK. Developing strategic sales plans and fostering key stakeholder relationships. 🇬🇧 United Kingdom – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 🤑 Sales 🇬🇧 UK Skilled Worker Visa Sponsor Area Sales Manager 🕒 Yesterday Carrier 10,000+ employees ⚡ Energy 🚗 Transport 🔧 Hardware Website LinkedIn All Job Openings Area Sales Manager for HVAC Service responsible for driving recurring revenue and customer maintenance agreements. Engaging prospective customers and collaborating with operations for quality results in London. 🇬🇧 United Kingdom – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 🤑 Sales 🇬🇧 UK Skilled Worker Visa Sponsor Senior Sales Manager 🕒 Yesterday Whoop! 51 - 200 🛍️ eCommerce Website LinkedIn All Job Openings UK Sales Manager responsible for leading retail partnerships & expansion in the UK and Ireland. Collaborating with global stakeholders to optimize retailer relationships and commercial strategy. 🇬🇧 United Kingdom – Remote ⏰ Full Time 🟠 Senior 🤑 Sales View More Sales Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

B2B salessales process optimizationCRM implementationsales pipeline managementsales playbooks developmentpricing strategydiscount frameworksconversion rate improvementsales cycle reductionteam setup

Soft Skills

leadershipcommunicationnegotiationorganizational skillscommercial mindset