Senior Manager, PPC Marketing

Certus

Senior Manager leading PPC Marketing at Certus, overseeing multiple brands and a significant annual spend. Drive performance, team growth, and strategic alignment in a fast-paced environment.

Posted 5/4/2026full-timeRemote • North Carolina • 🇺🇸 United StatesSenior💰 $125,000 - $135,000 per yearWebsite

Tech Stack

Tools & technologies

Python

About the role

Key responsibilities & impact

Own performance across a multi-brand, multi-vertical portfolio
Lead a team of six PPC managers across three levels of seniority
Oversee paid search across roughly 100 domains, five verticals, and $26M in annual spend
Make decisions that compound across all verticals and brands
Balance between strategic vision and operational execution
Develop vertical-specific playbooks in collaboration with various teams
Ensure governance, measurement integrity, and executive reporting ties PPC results to business outcomes
Lead and develop people, focusing on strategic thinking and career growth
Address performance gaps early and ensure team coherence

Requirements

What you’ll need

7+ years in digital marketing, with at least 3 years leading PPC teams
Demonstrated ownership of multi-brand, multi-vertical portfolios at meaningful scale
Experience marketing to B2B audiences, ideally alongside B2C
Comfort operating in regulated industries, where compliance shapes what's possible at the campaign and creative level
Deep platform expertise across Google Ads, Microsoft Ads, and cross-channel attribution
Strong analytical foundation: Excel and Sheets fluency required; Python proficiency expected (we'll get you there quickly if you're not already), Looker Studio or Power BI a plus
Track record of building and developing PPC managers, not just specialists
Working knowledge of SEO, lifecycle, and paid social sufficient to integrate PPC into the broader mix
Proven project management and operational discipline

Benefits

Comp & perks

Eligible for up to a 10% annual performance bonus

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

PPC managementdigital marketingcross-channel attributionGoogle AdsMicrosoft AdsExcelGoogle SheetsPythonLooker StudioPower BI

Soft Skills

strategic thinkingteam leadershipoperational executionanalytical skillsperformance managementcareer developmentcommunicationcollaborationproblem-solvingproject management