Lead and develop a team of analysts, providing technical guidance on complex tracking implementations.
Oversee tagging implementation and data quality standards for GA4 and GTM.
Guide the design and development of dashboards and reporting solutions that provide clarity into campaign ROI.
Partner with marketing stakeholders to identify optimization opportunities and support A/B testing strategies.
Establish and maintain rigorous measurement standards and documentation to ensure consistency in data collection.

Requirements

7+ years of experience in Marketing Analytics, Digital Analytics, Growth Analytics, or similar fields, with at least 2–3 years in a leadership or mentorship role.
Strong understanding of performance marketing, full-funnel measurement, attribution, and campaign analysis.
Advanced proficiency with the Google Marketing Platform, specifically GA4 and Google Tag Manager (GTM).
Hands-on experience with at least one major Marketing Intelligence tool (e.g., Domo, Tableau, Looker) and a strong command of SQL for data extraction and transformation.
Exceptional communication skills with the ability to simplify complex data for non-technical stakeholders.
Ability to prioritize multiple initiatives and thrive in a fast-paced marketing environment.
Proactive curiosity to look beyond the "what" of the data to uncover the "why".

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Marketing AnalyticsDigital AnalyticsGrowth AnalyticsGA4Google Tag ManagerSQLA/B testingData quality standardsDashboard designCampaign analysis

Soft Skills

LeadershipMentorshipCommunicationPrioritizationCuriosityCollaborationProblem-solvingAnalytical thinkingAdaptabilityStakeholder engagement