Senior Director, B2B Marketing
Certus
full-time
Posted on:
Location Type: Remote
Location: Remote • Florida • 🇺🇸 United States
Visit company websiteSalary
💰 $150,000 - $160,000 per year
Job Level
Senior
About the role
- Conduct in-depth research on the assigned industry, including market trends, regulatory drivers, operational challenges, and buyer pain points.
- Develop and maintain ideal customer profiles (ICPs) and segmentation strategies.
- Identify opportunities to position our SaaS solutions as the preferred choice within the industry.
- Monitor competitor activity, industry events, and emerging technologies to guide marketing direction.
- Design, influence, and execute integrated marketing strategies across web, email, PPC, social media, content marketing, and outbound campaigns.
- Oversee development of creative briefs that guide content writers, designers, and video producers.
- Partner with SEO, SEM, digital advertising, and organic social strategies to increase brand awareness and lead volume.
- Manage and coach a team: Two Industry Marketing Managers and One Lead Operations Director.
- Collaborate with product, sales, and customer success to develop high-impact industry-specific content and campaigns.
- Monitor & help communicate the lead lifecycle processes - including attribution, scoring, routing, and reporting.
Requirements
- 7+ years of experience in B2B marketing, ideally with SaaS or technology products with several years leading marketing professionals.
- Strong background in industry research, segmentation, and persona development.
- Proven experience leading demand generation or multi-channel marketing strategies.
- Demonstrated ability to manage and mentor a marketing team.
- Ability to translate industry insights into actionable campaign ideas and messaging.
- Strong understanding of digital channels including SEO, SEM, paid social, email, and website optimization.
- Experience working cross-functionally with sales, product, and creative teams.
- Excellent communication, strategic thinking, and project-management skills.
Benefits
- Annual performance bonus of up to 20%
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingSaaSdemand generationmulti-channel marketingSEOSEMemail marketingPPCcontent marketinglead lifecycle management
Soft skills
team managementmentoringstrategic thinkingcommunicationproject management