CertiK

Operations

• Official Account Operations: Manage the company's official LinkedIn page (planning, content, engagement) to drive brand influence and follower growth.
• Personal Account Matrix: Build and optimize the employee account matrix, establishing collaboration workflows for topic selection and publishing.
• Content Production: Create content around brand, reports, and executive insights; leverage AI tools to maximize efficiency and optimize content templates.
• Data Analysis: Track key metrics (impressions, growth, engagement) across all accounts to refine content strategies.
• Trend & Social Listening: Stay ahead of LinkedIn algorithm changes, industry trends, and brand mentions, providing timely insights for operational adjustments.