Digital Marketing Manager – Consumer Acquisition

Ceresti Health

Digital Marketing Manager managing consumer acquisition efforts for a leading dementia care provider. Optimizing paid media, funnels, and lifecycle marketing with a clinical mission.

Posted 5/27/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

You own paid media, funnel optimization, and lifecycle marketing end-to-end.
You are accountable for caregiver acquisition cost, enrollment velocity, and the channel mix that gets us there.
You will report to the Director of Marketing and partner closely with our Client Success, Product, and Operations teams.
You will build the digital acquisition function from the ground up — and grow it as the program and capabilities expand.
Manage a six-figure annual paid media budget with full P&L accountability — own CAC targets, channel ROI, and quarterly forecasts.
Build, test, and iterate creative concepts in partnership with the Director of Marketing — copy, imagery, landing page variants.
Build and continuously optimize landing pages, lead capture flows, and the caregiver enrollment funnel.
Own A/B testing roadmap across creative, audience, and funnel stages — codify what works into a repeatable playbook.
Partner with engineering and operations to instrument tracking, attribution, and analytics infrastructure (GA4, server-side tagging, consent management).
Design and operate email and SMS nurture sequences that move caregivers from interest to enrollment to activation.
Build cohort-based lifecycle programs that support caregiver retention and program engagement.
Build the weekly and monthly performance reporting cadence — CAC, LTV, channel mix, cohort behavior, funnel health.
Translate data into recommendations leadership can act on. Tell the story behind the numbers.
Maintain Medicare compliance and HIPAA-conscious data hygiene across the marketing stack.
Support B2B demand generation as a secondary motion — LinkedIn campaigns, ABM tactics, conference follow-up flows.
Hold the line on brand consistency in every consumer-facing execution.

Requirements

What you’ll need

4–7 years of hands-on healthcare digital marketing experience with a clear focus on direct-to-consumer performance marketing.
Creativity and cutting-edge digital marketing proven success with precision marketing adjacent experience.
Proven track record managing paid media budgets of $500K+ annually with documented CAC, ROAS, or conversion outcomes you can speak to specifically.
Deep, current expertise in agentic AI marketing, Meta Ads Manager, Google Ads, and at least one programmatic or emerging channel.
Hands-on fluency with GA4, attribution platforms, and modern marketing analytics — not just dashboard consumption.
Experience building landing pages and conversion flows.
Experience operating email/SMS lifecycle platforms (Klaviyo, Customer.io, HubSpot Marketing Hub, or equivalent).
Comfort with ambiguity and shifting priorities — this is a startup, and the priorities will evolve.
A demonstrable ability to hold rigor and empathy in the same hand. You take numbers seriously. You also take people seriously.

Benefits

Comp & perks

Health, dental, vision
PTO
Culture that respects the boundary between work and the rest of your life

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid media managementfunnel optimizationlifecycle marketingA/B testingdigital acquisitionemail marketingSMS marketingdata analysisconversion optimizationperformance marketing

Soft Skills

creativityadaptabilityempathycommunicationcollaborationanalytical thinkingproblem-solvingleadershipattention to detailstorytelling