Director of Marketing

Ceresti Health

Director of Marketing owning Ceresti's marketing strategy and leading B2B demand generation efforts for dementia management. Building brand presence and digital marketing infrastructure for a growing healthcare company.

Posted 5/27/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own and build Ceresti's marketing function as we move into our next phase of hypergrowth.
Champion Ceresti's brand voice, visual identity, and category-defining position as the evidence-based operating partner in dementia management.
Build and run the B2B demand engine targeting MA plans, ACOs, and Med Supp carriers.
Augment the digital footprint, marketing automation, attribution, and analytics stack.
Drive the editorial calendar across LinkedIn and executive thought leadership.
Evolve the collateral, talk tracks, case studies, and competitive intelligence for sales teams.
Support the marketing strategy for our DTC digital marketing needs — caregiver acquisition and family-facing brand.
Own our presence at important conferences and lead co-marketing motions with strategic partners.
Hire, develop, and lead the marketing team as we scale.

Requirements

What you’ll need

8+ years of marketing experience, with at least 3 years in a senior leadership or director-level role
Healthcare experience is required — ideally in Medicare, value-based care, payer-facing B2B, or digital health.
Demonstrated digital marketing fluency — marketing automation (HubSpot expertise non-negotiable), SEO/AEO, paid media, attribution, lifecycle marketing, web analytics.
A proven track record of generating measurable pipeline and revenue impact in a B2B environment, with bonus credit for B2B2C experience.
Startup operating instincts — you've worked in environments where the playbook was being written in real time.
Genuine creative range — you can write the headline, sketch the campaign concept, and direct a designer.
Strategic depth and tactical rigor — you can build the annual marketing plan and ship a webinar landing page in the same week.
Executive presence and clear, persuasive writing — you'll be in front of our board, our customers, and our partners.

Benefits

Comp & perks

Competitive base salary and meaningful equity
Comprehensive health, dental, and vision benefits
PTO and a culture that respects it
The chance to build a category-defining marketing function for a mission that matters

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingmarketing automationSEOAEOpaid mediaattributionlifecycle marketingweb analyticsB2B marketingB2B2C marketing

Soft Skills

leadershipstrategic planningcreative thinkingpersuasive writingcommunicationteam developmentcollaborationexecutive presencetactical executionproblem-solving