CEO Life Corp

Chief Marketing Officer

• Define and evolve the CEO Life brand across all markets, channels, and audiences
• Translate our philosophy—presence over performance, depth over volume, relationship over transaction—into a brand identity that prospective members feel before they can articulate it
• Establish brand standards, voice, and messaging frameworks across all touchpoints: digital, print, experiential, and chapter-level
• Ensure brand consistency across 35+ chapters while honoring the distinct character of each local community
• Own the full-funnel marketing strategy driving new member growth across all membership tiers
• Build high-performing programs across organic, digital, referral, content, and partnership channels—designed to attract the right leaders, not simply more of them
• Develop audience positioning and messaging frameworks that speak authentically to CEOs, founders, and C-suite executives who value depth, trust, and peer-level connection
• Partner with sales leadership and regional directors to align marketing strategy with chapter-level revenue goals and growth targets
• Design the marketing layer of the full member journey—from first touchpoint through onboarding, deep engagement, and multi-year renewal
• Build communication flows, content programs, and community touchpoints that reinforce why members joined and compound their commitment over time
• Champion the member voice internally, ensuring our marketing reflects the experience members actually have—not an idealized version of it
• Drive retention through consistent, meaningful engagement that honors the rhythm and values of our community
• Lead internal marketing for CEO Life's full gathering calendar: monthly dinners, curated experiences, quarterly roundtables, chapter events, and our annual national gathering
• Develop virtual series that extends CEO Life's reach and relevance between in-person touchpoints
• Build an experiential marketing strategy that is both on-brand and growth-oriented—intimate and intentional by design, scalable by execution
• Create event marketing that attracts the right people, drives measurable attendance growth, and turns every gathering into a brand moment
• Collaborate with our Chapter Partnership expansion team to develop marketing assets, prospecting materials, and brand tools that accelerate territory growth
• Build the marketing infrastructure that makes every new chapter launch a high-impact market moment
• Develop co-marketing frameworks that empower chapter partners to grow aggressively in their local markets while reinforcing consistent national brand standards
• Forge strategic partnerships with aligned brands, thought leaders, media platforms, and organizations that share our values and extend our reach
• Build an influencer and creator ecosystem rooted in authentic executive relationships—not transactional sponsorships
• Position CEO Life as the authoritative voice in the executive leadership conversation through content, media, events, and community-driven storytelling
• Own the digital marketing ecosystem: website, SEO/SEM, paid advertising, social media, email, and CRM strategy
• Partner with our VP of Technology & Systems to ensure marketing automation, lead tracking, and member data are clean, integrated, and actionable
• Leverage data, analytics, and performance testing to continuously optimize and scale what works
• Build and lead a high-performing, multidisciplinary marketing team across brand, digital, content, and community functions
• Develop chapter-level marketing support systems that empower local leaders without sacrificing national brand consistency
• Foster a culture of creativity, accountability, speed, and disciplined experimentation.

Chief Marketing Officer – CMO

Director

• Strategically build relationships within your industry niche
• Leverage CEO Life's proven LinkedIn automation and outreach systems
• Close 3-10+ new members monthly (top performers average 7+)
• Host and drive attendance to monthly signature events
• Collaborate with your Executive Leadership Pod to create exceptional member experiences
• Build long-term wealth through the recurring commissions you generate

Chief Marketing Officer – CMO

Chapter Director