Field Marketing Manager

Centric Software

Field Marketing Manager driving pipeline growth for Centric Software’s AI-enabled product-concept-to-commercialization platform. Executing regional campaigns, events, partner programs, and account-based marketing across Southeast Asia and India.

Posted 8/12/2026full-timeJakarta • 🇮🇩 IndonesiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing field marketing strategies and campaigns tailored for Southeast Asia and India, with a strong focus on pipeline generation and customer engagement. Proven ability to collaborate with sales teams and manage multiple marketing initiatives while optimizing performance and ROI.

Highest-signal resume keywords

B2B Marketing ExperienceField MarketingAccount-Based MarketingSalesforce FamiliarityProject Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Demand GenerationIntegrated MarketingCampaign OptimizationPipeline ContributionMarket Analysis

Soft Skills

Stakeholder ManagementCommunication SkillsOrganizational CapabilitiesProactive InitiativeCuriosity

Tools & Technologies

SalesforceCRM PlatformsDigital CampaignsEvent Management ToolsMarketing Automation

Industry Keywords

SaaSEnterprise SoftwareRetail TechnologyCustomer EngagementSupply Chain Solutions

About the role

Key responsibilities & impact

Own and execute the Southeast Asia & India field marketing plan aligned with regional business priorities, sales objectives, and revenue targets
Partner with Sales leadership to identify target accounts, market opportunities, customer priorities, and pipeline-growth initiatives
Adapt and execute global and APAC marketing campaigns for local markets
Gather and communicate market, customer, competitive, and field intelligence
Plan and execute physical and digital campaigns, events, account-based marketing, webinars, and customer engagement initiatives
Develop targeted programs for strategic and high-priority accounts with Sales
Drive lead follow-up, engagement, opportunity progression, and customer growth
Monitor campaign and lead performance and optimize engagement, conversion, and pipeline contribution
Plan and coordinate executive events, roundtables, workshops, webinars, customer meetings, press releases, customer stories, and testimonials
Strengthen Centric Software’s presence at relevant industry events
Support customer advocacy, reference, and retention initiatives
Develop and execute joint marketing activities with strategic partners
Localize messaging, customer stories, and campaign assets for Southeast Asia & India audiences
Track campaign performance, lead engagement, pipeline contribution, event outcomes, and marketing ROI
Manage and optimize field marketing investments, budgets, and resource allocation
Provide regular business updates, market insights, performance analysis, and recommendations to APAC Marketing and Sales leadership
Travel occasionally within Southeast Asia & India for customer meetings, partner engagements, and industry events

Requirements

What you’ll need

5–8 years of relevant B2B marketing experience
Experience in field marketing, regional marketing, demand generation, integrated marketing, or a similar role
Experience in SaaS, enterprise software, retail technology, commerce technology, customer engagement, supply chain solutions, or related B2B technology sectors
Proven experience developing and executing marketing programs contributing to pipeline generation and business outcomes
Experience partnering closely with Sales teams in a commercial, target-driven environment
Ability to independently manage multiple campaigns, stakeholders, timelines, and budgets
Experience working with customers and understanding local market dynamics highly desirable
Exposure to Home & Lifestyle, Retail, Consumer Packaged Goods, or Brand-led organisations preferred
Experience with targeted account-based marketing events/campaigns preferred
Familiarity with Salesforce or similar marketing and CRM platforms preferred
Strong commercial mindset and business acumen
Excellent sales, stakeholder management, and communication skills
Strong project management and organizational capabilities
Ability to work independently and collaborate across regional and global teams
Data-driven approach to decision-making and campaign optimisation
Curious, proactive, and willing to take initiative
Comfortable working in a fast-paced environment with changing priorities

Benefits

Comp & perks

Equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information