Centreville Bank

Senior Marketing Manager – Digital

Centreville Bank

full-time

Posted on:

Location Type: Office

Location: West Warwick • Rhode Island • United States

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Job Level

Senior

About the role

  • The Sr. Digital Marketing Manager will collaborate closely with the bank's executive team, branch personnel, and internal and external stakeholders to create and execute effective marketing strategies across multiple channels.
  • Responsible for developing and implementing digital marketing initiatives & campaigns that support the bank’s strategic priorities.
  • Will build, refine and execute a digital marketing strategy and will oversee the following channels: CentrevilleBank.com, digital paid media, email, and marketing campaigns embedded within iBanking (Centreville Bank’s post-login online & mobile banking).
  • Will be responsible for contributing to brand awareness, customer acquisition & retention goals.

Requirements

  • Develop and implement comprehensive marketing strategies that align with the bank’s objectives.
  • Research and identify audiences and target markets.
  • Manage agencies, external vendors/resources and strategic partners.
  • Develop project timelines/schedules and track delivery, ensuring the successful delivery of marketing deliverables.
  • Communicate marketing strategies and plans to relevant stakeholders.
  • Ensure that our brand value and position are clear, compelling, and consistent across platforms.
  • Provide leadership, guidance, and mentorship to other marketing team members, fostering a collaborative and high-performing culture.
  • Stay up-to-date with industry/market trends, competitor strategies, best practices, and emerging technologies to drive innovation and competitive advantage.
  • Review existing campaigns, tactics, and technologies and make proactive recommendations for improvement.
  • Establish measurement plans that track campaign effectiveness and results.
  • Leverage data and insights to optimize and enhance marketing strategies.
  • Develop marketing materials, content and collateral.
  • Act as a brand ambassador.
  • Effectively represent and evangelize the Centreville Bank brand story at relevant engagements and events.
  • Support the tracking and efficient use of the bank’s Marketing budget.
  • Strategize with leaders across multiple functions, ensuring recommendations are strategically aligned.
  • Serve as the strategic lead on digital marketing initiatives that impact multiple businesses and/or functional areas.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingmarketing strategiescampaign managementdata analysiscontent developmentproject managementbrand managementaudience researchdigital paid mediaemail marketing
Soft Skills
leadershipcollaborationcommunicationmentorshipstrategic thinkingcreativityproblem-solvingstakeholder engagementteam buildinginnovation