Central dos Benefícios

Marketing Analyst

Central dos Benefícios

full-time

Posted on:

Location Type: Hybrid

Location: Belo Horizonte • Brazil

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About the role

  • Structure and manage the annual marketing plan, defining goals, KPIs and strategic directions;
  • Translate commercial and Customer Success objectives into acquisition, retention and expansion campaigns;
  • Work closely with the partner agency, guiding, monitoring and ensuring the quality of deliverables;
  • Develop and optimize the inbound marketing funnel (attraction, nurturing and conversion);
  • Create and manage paid media campaigns, email marketing, marketing automation and landing pages;
  • Monitor performance metrics such as CPL, CAC, MQL, ROI and conversion rates;
  • Support the Customer Success team with value communications, engagement campaigns and customer re-education;
  • Build automation flows and strategies to reduce churn and drive cross-selling and up-selling;
  • Support the Partnerships team in attracting, activating and engaging new partners;
  • Produce case studies, co-branded campaigns and corporate content to strengthen the brand;
  • Create and maintain marketing and commercial performance dashboards, analyze data and generate insights for continuous optimization.

Requirements

  • Bachelor's degree in Marketing, Communications, Business Administration or related fields
  • Proven experience with the B2B marketing funnel and management of digital campaigns
  • Proficiency with tools such as Salesforce (or similar CRM platforms)
  • Experience with paid traffic (Google Ads / Meta Ads) and marketing automation
  • Analytical skills and proficiency with measurement tools (Google Analytics, Data Studio, etc.)
  • Knowledge of copywriting and customer journey mapping
  • Experience in benefits, insurance, HR or B2B SaaS sectors is a plus
Benefits
  • Health insurance
  • Dental insurance
  • Childcare allowance
  • Home-office allowance
  • Employee discount club
  • Workplace exercise sessions
  • On-site cafeteria
  • Life insurance
  • Food allowance
  • Cultural allowance
  • Meal voucher
  • Transportation allowance
  • Complimentary breakfast
  • Quick massage sessions
  • Wellhub (Gympass)
  • 'Folga Securitária' (company-specific insurance leave)
  • Day off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketing funneldigital campaignspaid media campaignsemail marketingmarketing automationCPLCACMQLROIconversion rates
Soft Skills
analytical skillscommunicationcollaborationstrategic thinkingproject management
Certifications
Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in Business Administration