Demand Marketing Manager – Social Studies, ELA

Cengage Group

Demand Marketing Manager executing demand generation and thought leadership programs for Cengage's Social Studies and ELA portfolios. Driving awareness, engagement, and pipeline through marketing campaigns across channels.

Posted 7/9/2026full-timeRemote • Ohio • 🇺🇸 United StatesMid-LevelSenior💰 $75,000 - $85,000 per yearWebsite

About the role

Key responsibilities & impact

Own and execute demand marketing programs to drive awareness, engagement, and pipeline
Support thought leadership initiatives, including cornerstone content and earned media
Execute and optimize marketing campaigns for demand and engagement goals
Partner with Sales and GTM stakeholders for sales readiness efforts
Support pipeline generation through operational efficiencies
Analyze and report on campaign performance and share insights with partners
Manage assigned workstreams with moderate autonomy

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
3–5 years of relevant experience in demand marketing, campaign execution, marketing operations, or a related field
Working knowledge of demand marketing and campaign coordination
Ability to support thought leadership initiatives across content, events, speakers, and earned media
Experience accomplishing marketing campaigns through proprietary, paid, and earned media
Analytical skills to support pipeline analysis, campaign reporting, and performance measurement
Strong written and verbal communication skills across teams
Ability to prioritize and implement work assignments of increasing complexity within defined timelines

Benefits

Comp & perks

Comprehensive and rewarding Total Rewards package
Eligible for discretionary incentive bonus program
Flexible work arrangements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Campaign CoordinationPipeline AnalysisPerformance MeasurementContent DevelopmentEvent Management

Soft Skills

PrioritizationCollaborationAutonomy

Certifications

Bachelor’s Degree in Marketing