Senior Manager, Demand Marketing

Cengage Group

Senior Manager leading demand generation and thought leadership programs at Cengage. Managing multi-channel campaigns for awareness, engagement, and pipeline growth.

Posted 7/1/2026full-timeRemote • Ohio • 🇺🇸 United StatesSenior💰 $120,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong expertise in demand marketing and campaign strategy, with a proven ability to lead and develop high-performing teams while driving pipeline generation and marketing performance outcomes. Proficient in executing integrated multi-channel campaigns and analyzing performance metrics to deliver actionable insights.

Highest-signal resume keywords

Demand Marketing ExpertiseCampaign Strategy DevelopmentPeople Leadership ExperienceMarketing Automation PlatformsAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Demand MarketingCampaign ExecutionPipeline GenerationMulti-Channel CampaignsPerformance Metrics Analysis

Soft Skills

Collaboration SkillsCommunication SkillsPrioritization SkillsStrategic ThinkingAttention to Detail

Tools & Technologies

Marketing Automation PlatformsCRM SystemsCampaign Analytics Tools

Industry Keywords

Integrated Marketing CampaignsPerformance GoalsEngagement MetricsOperational EfficiencyLead Handoff Processes

About the role

Key responsibilities & impact

Lead, coach, and develop a team of demand marketers, ensuring strong execution, professional growth, and alignment to business goals
Set clear priorities, performance expectations, and key performance indicators tied to pipeline, engagement, and campaign success
Contribute to demand marketing strategy and lead execution of integrated programs that drive awareness, engagement, and pipeline
Oversee development and execution of multi-channel campaigns across owned, paid, and earned media
Drive consistency and scalability in campaign planning, execution, and optimization
Partner with Sales and GTM partners to align campaigns to sales priorities and improve lead handoff and follow-up processes
Collaborate with Revenue, Sales, and Marketing Operations to support pipeline generation, health, and tracking
Oversee campaign performance tracking, pipeline contribution, and engagement metrics
Guide team in analyzing results and delivering actionable insights and recommendations
Improve operational efficiency, campaign processes, and pipeline hygiene.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience
Minimum of 8 years of experience in demand marketing, campaign execution, growth marketing, or related areas
Minimum of 5 years of people leadership experience, with a track record of developing high-performing teams
Experience contributing to pipeline generation and marketing performance outcomes
Familiarity with marketing automation platforms, CRM systems, and campaign analytics tools
Strong expertise in demand marketing, campaign strategy, and multi-channel execution
Confirmed ability to lead and develop a team while delivering against pipeline and performance goals
Experience implementing integrated marketing campaigns across owned, paid, and earned channels
Ability to lead thought leadership activation across content, events, speakers, and media
Strong analytical skills with experience interpreting campaign performance and pipeline data
Effective collaboration and communication skills across Sales, Marketing, and Operations
Ability to operate strategically while maintaining executional rigor and attention to detail
Strong prioritization skills and ability to handle multiple initiatives in a fast-paced environment.

Benefits

Comp & perks

20% Annual bonus eligibility
Comprehensive and rewarding Total Rewards package