Marketing Manager, Demand Math

Cengage Group

Marketing Manager at Cengage focusing on demand generation and thought leadership initiatives across owned, paid, and earned channels. Collaborating with Sales and Marketing teams to optimize campaign performance and pipeline health.

Posted 6/26/2026full-timeRemote • Ohio • 🇺🇸 United StatesMid-LevelSenior💰 $67,000 - $87,100 per yearWebsite

About the role

Key responsibilities & impact

Owns and implements demand marketing programs that drive awareness, engagement, and pipeline across owned, paid, and earned channels
Support thought leadership initiatives, including cornerstone content, white papers, blogs, placed speakers, events, and earned media, in alignment with established messaging and brand guidelines
Implement and optimize marketing campaigns, including campaign architecture, lead generation, social media strategy, and email performance, to support demand and engagement goals
Partner with Sales and GTM partners to support sales readiness efforts, including campaign alignment and handoff processes
Support pipeline generation and health through operational efficiencies, pipeline hygiene, and coordination alongside the Sales, Revenue, and Marketing Operations teams
Analyze and report on campaign, involvement, and pipeline performance, sharing insights and recommendations with partners
Lead assigned workstreams with moderate autonomy, raising risks, dependencies, or decisions outside defined scope as appropriate

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
Typically requires a minimum of 3 years of relevant experience in demand marketing, campaign execution, marketing operations, or a related field
Working knowledge of demand marketing and campaign coordination, including lead generation, engagement through targeted materials, and multi-channel marketing
Ability to support thought leadership initiatives across content, events, speakers, and earned media
Experience accomplishing marketing campaigns through proprietary, paid, and earned media, with attention to performance and optimization
Analytical skills to support pipeline analysis, campaign reporting, and performance measurement
Strong written and verbal communication skills, with the ability to collaborate effectively across Sales, Marketing, and Operations teams
Ability to prioritize and implement work assignments of increasing complexity within defined timelines, including navigating ambiguity and evolving requirements

Benefits

Comp & perks

Participate in the company’s discretionary incentive bonus program
Comprehensive and rewarding Total Rewards package designed to support and empower our employees

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand marketingcampaign executionmarketing operationslead generationmulti-channel marketingcampaign reportingperformance measurementcontent creationevent coordinationsocial media strategy

Soft Skills

analytical skillswritten communicationverbal communicationcollaborationprioritizationadaptabilityproblem-solvingautonomyrisk managementtime management

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications