Marketing Manager, Demand Science

Cengage Group

Marketing Manager managing demand generation and thought leadership programs for Cengage. Focused on campaign execution and pipeline support across various channels.

Posted 6/26/2026full-timeRemote • Ohio • 🇺🇸 United StatesMid-LevelSenior💰 $67,000 - $87,100 per yearWebsite

About the role

Key responsibilities & impact

Owns and implements demand marketing programs that drive awareness, engagement, and pipeline across owned, paid, and earned channels
Support thought leadership initiatives, including cornerstone content, white papers, blogs, placed speakers, events, and earned media, in alignment with established messaging and brand guidelines
Implement and optimize marketing campaigns, including campaign architecture, lead generation, social media strategy and email performance, to support demand and engagement goals
Partner with Sales and GTM partners to support sales readiness efforts, including campaign alignment and handoff processes
Lead assigned workstreams with moderate autonomy, raising risks, dependencies, or decisions outside defined scope as appropriate

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
Typically requires minimum of 3 years of relevant experience in demand marketing, campaign execution, marketing operations, or a related field
Working knowledge of demand marketing and campaign coordination, including lead generation, engagement through targeted materials, and multi-channel marketing
Analytical skills to support pipeline analysis, campaign reporting, and performance measurement

Benefits

Comp & perks

Participate in the company’s discretionary incentive bonus program
Comprehensive and rewarding Total Rewards package designed to support and empower our employees

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand marketingcampaign executionlead generationmulti-channel marketingcampaign architectureemail performancepipeline analysiscampaign reportingperformance measurement

Soft Skills

analytical skillscommunicationcollaborationautonomyrisk management

Certifications

Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in Communications