Events Marketing Manager

Cengage Group

Events Marketing Manager at Cengage managing event strategies, execution, and brand experiences to enhance learner engagement. Requires collaboration with cross-functional teams and strong event marketing knowledge.

Posted 6/26/2026full-timeRemote • Ohio • 🇺🇸 United StatesMid-LevelSenior💰 $58,300 - $75,750 per yearWebsite

About the role

Key responsibilities & impact

Collaborate with marketing, sales, product teams, and executive leadership to develop and implement event strategies
Lead the vision and experience design for events to deliver engaging, audience-focused experiences aligned with organizational goals and brand standards
Approve event themes, content, and program formats to ensure consistency and quality across conferences and events
Measure event success through analysis of attendance, audience engagement, lead generation, revenue impact, and customer retention and satisfaction metrics
Analyze post-event performance data to identify successes, opportunities for improvement, and strategic insights
Implement assigned aspects of marketing events, including conferences, webinars, field events, sponsored events, and hosted experiences
Support decisions around event participation, including which events should be supported, who should attend, what activities occur at events, and how Cengage is represented
Lead the brand experience at Cengage hosted and sponsored events
Directs event budget planning and allocation strategy, including spend prioritization, resource optimization, and budget reallocation decisions.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or a similar area, or equivalent professional experience
Typically requires minimum of 3 years of dynamically complex experience in event marketing, field marketing, or a related subject area
Working knowledge of event marketing and experiential marketing concepts, including event planning, coordination, and leading activities on location
Ability to lead multiple event workstreams and resolve problems or roadblocks as they arise
Ability to coach and prepare speakers for high impact content
Strong organizational skills and attention to detail, including the ability to handle urgent, time-sensitive projects, timelines, vendors, and budgets
Ability to collaborate effectively with internal teams and external partners to deliver event objectives
Strong written and verbal communication skills, including coordination with vendors and internal partners.

Benefits

Comp & perks

Incentive compensation program
Reasonable accommodations for qualified individuals with disabilities

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

event marketingevent planningevent coordinationaudience engagement analysislead generation analysisrevenue impact analysiscustomer retention metricsbudget planningresource optimizationprogram format approval

Soft Skills

collaborationleadershiporganizational skillsattention to detailproblem-solvingcoachingcommunicationtime managementstrategic insightvendor coordination

Certifications

Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business