Senior Product Marketing Manager

Cengage Group

Senior Product Marketing Manager at Cengage shaping market definition and go-to-market strategy for CIMA digital products. Collaborating cross-functionally to drive product direction and packaging strategy.

Posted 5/12/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesSenior💰 $77,100 - $123,300 per yearWebsite

About the role

Key responsibilities & impact

Own market definition, positioning, core messaging
Define target segments, personas, and competitive positioning, and translate them into clear, differentiated messaging and narratives for the CIMA platform and related products
Define go-to-market strategy
Drive product direction through market insight
Lead synthesis of market dynamics, voice of customer, and competitive intelligence to influence product roadmap, prioritization, and solution design in partnership with Product
Define packaging strategy across the platform
Ensure GTM readiness across the product lifecycle
Develop enablement inputs for GTM teams
Monitor in-market performance and inform iteration

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or a similar field, or equivalent practical experience
Requires 4–6 years of experience in product marketing
Strong foundation in product marketing, including market definition, positioning, and go-to-market strategy
Proven ability to influence cross-functional partners, including Product, UX, Engineering, Marketing, and Portfolio stakeholders
Ability to translate market, customer, and competitive insights into clear product direction and messaging
Strong analytical skills tied to business outcomes such as adoption, usage, and pipeline performance
Effective communication and collaboration skills across cross-functional teams
Ability to operate with autonomy in ambiguous, evolving product environments

Benefits

Comp & perks

Individual Target Annual Bonus of 10%
Comprehensive Total Rewards package
Discretionary incentive bonus program
Reasonable accommodations for individuals with disabilities

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingmarket definitionpositioninggo-to-market strategycompetitive intelligenceproduct roadmapsolution designpackaging strategymarket performance analysisenablement development

Soft Skills

influencecommunicationcollaborationanalytical skillsautonomyadaptabilitycross-functional teamworkcustomer insight translationstrategic thinkingproblem-solving