Marketing Manager, Career

Cengage Group

Marketing Manager leading content strategy and creation at Cengage to enhance brand and engagement. Collaborating cross-functionally and driving measurable marketing outcomes with comprehensive planning and execution.

Posted 4/30/2026full-timeRemote • Ohio • 🇺🇸 United StatesSeniorLead💰 $58,300 - $75,750 per yearWebsite

About the role

Key responsibilities & impact

Partner with other content marketers on a comprehensive content strategy aligned to brand, demand, and go‑to‑market priorities
Develop and maintain a comprehensive content calendar across owned and partner channels
Create and oversee high‑quality content across formats, including blogs, articles, ebooks, white papers, case studies, video, and sales enablement materials
Collaborate with Demand and Growth teams to support acquisition, nurture, and conversion efforts
Use data and insights to evaluate content effectiveness and continuously improve results
Serve as a content thought partner to Product Marketing, Brand, Sales, and Leadership teams

Requirements

What you’ll need

Bachelor’s degree required, degree in marketing, communications, journalism, or related field preferred
Minimum of 7 years of experience in content marketing, editorial, publishing or storytelling roles
Ability to develop and execute content strategies that drive measurable results
Sophisticated writing and editing skills and the ability to adapt tone across formats and audiences
Strong understanding of digital content, SEO fundamentals, and content distribution
Experience partnering cross‑functionally in fast‑paced, matrixed environments
Experience in B2B, SaaS, EdTech, or complex buying environments preferred
Familiarity with content performance analytics and marketing automation platforms preferred
Experience supporting demand generation or product marketing initiatives preferred
Experience using Adobe or Canva for basic design
Ability to direct video editing and do simple video editing tasks

Benefits

Comp & perks

Comprehensive and rewarding Total Rewards package
Discretionary incentive bonus program
Paid time off
Flexible work arrangements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content marketingcontent strategySEOcontent distributionwritingeditingdata analysisvideo editingmarketing automationB2B

Soft Skills

collaborationcommunicationadaptabilitystrategic thinkingcreativityproblem-solvingleadershiporganizational skillscross-functional partnershipattention to detail