Product Marketing Manager

Cengage Group

Product Marketing Manager supporting product strategy execution and go-to-market readiness at Cengage. Analyzing market insights and collaborating with cross-functional teams to enhance product positioning.

Posted 4/30/2026full-timeRemote • Ohio • 🇺🇸 United StatesJuniorMid-Level💰 $67,000 - $87,100 per yearWebsite

About the role

Key responsibilities & impact

Support go-to-market (GTM) readiness and product launches by coordinating messaging, enablement assets, and timelines across Product, Marketing, and Sales teams
Lead the analysis of market dynamics, customer needs, and competitive landscape to inform product positioning, roadmap communication, and GTM execution
Execute ongoing, structured collection and synthesis of voice-of-customer and voice-of-field insights to support messaging, enablement materials, and launch readiness
Shape and influence product roadmap development and prioritization by providing market, customer, and field-informed inputs in close partnership with Product Management
Own and maintain product messaging across web and marketing channels, ensuring accuracy, consistency, and alignment with product strategy

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or a similar field, or equivalent practical experience
Typically requires 2+ years of related experience in product marketing, marketing, or equivalent practical experience
Working knowledge of product marketing and go-to-market concepts, including product positioning, customer segmentation, and GTM readiness
Ability to analyze market dynamics, competitive landscape, and customer or field feedback and translate insights into actionable clear messaging and enablement materials
Strong collaboration skills and comfort working cross-functionally with Product, Sales, and Marketing partners

Benefits

Comp & perks

Competitive salary
Discretionary incentive bonus program
Opportunities for professional development
Commitment to inclusion and belonging

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinggo-to-market conceptsproduct positioningcustomer segmentationmarket analysiscompetitive analysisvoice-of-customer insightsenablement materialsproduct roadmap developmentmessaging coordination

Soft Skills

collaborationcross-functional teamworkcommunicationanalytical thinkinginfluencingsynthesis of insightsorganizational skillsproblem-solvingadaptabilityleadership

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications