Marketing Manager, Events

Cengage Group

Product Marketing Manager at Cengage supporting product strategy execution and content marketing initiatives. Collaborates with cross-functional teams to ensure clarity and impact in messaging.

Posted 4/30/2026full-timeRemote • Ohio • 🇺🇸 United StatesSeniorLead💰 $58,300 - $75,750 per yearWebsite

About the role

Key responsibilities & impact

Partner with other content marketers on a comprehensive content strategy aligned to brand, demand, and go‑to‑market priorities.
Develop and maintain a comprehensive content calendar across owned and partner channels.
Define content themes that support business goals.
Translate audience insights and market trends into compelling, differentiated content ideas.
Create and oversee high‑quality content across formats, including blogs, articles, ebooks, white papers, case studies, video, and sales enablement materials.
Partner with internal teams and external writers, agencies, and subject‑matter experts to develop audience-specific content.
Ensure content is on‑brand, audience‑focused, and optimized for clarity and impact.
Collaborate with Demand and Growth teams to support acquisition, nurture, and conversion efforts.
Develop content mapped to buyer journeys, personas, and stages of the funnel.
Support account‑based marketing, lifecycle campaigns, and customer engagement programs.
Enable Sales and Customer teams with relevant, compelling content that supports pipeline and retention.
Track and report on key content metrics such as engagement, conversion, and influence on pipeline.

Requirements

What you’ll need

Bachelor’s degree required, degree in marketing, communications, journalism, or related field preferred.
Minimum of 7 years of experience in content marketing, editorial, publishing or storytelling roles.
Ability to develop and execute content strategies that drive measurable results.
Sophisticated writing and editing skills and the ability to adapt tone across formats and audiences.
Strong understanding of digital content, SEO fundamentals, and content distribution.
Experience partnering cross‑functionally in fast‑paced, matrixed environments.
Experience in B2B, SaaS, EdTech, or complex buying environments preferred.
Familiarity with content performance analytics and marketing automation platforms preferred.
Experience supporting demand generation or product marketing initiatives preferred.
Experience using Adobe or Canva for basic design.
Ability to direct video editing and do simple video editing tasks.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content strategycontent calendar managementcontent creationSEO fundamentalscontent performance analyticsvideo editingB2B marketingdemand generationproduct marketingstorytelling

Soft Skills

writing skillsediting skillsadaptabilitycollaborationcommunicationstrategic thinkingaudience focuscreativityanalytical skillsproject management