Marketing Manager – Events, Customer Programs
Cengage Group
full-time
Posted on:
Location Type: Remote
Location: Massachusetts • United States
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Salary
💰 $67,000 - $87,100 per year
About the role
- Owns the global events strategy, framework, and infrastructure that enables regional marketing initiatives
- Define global event experience principles and standards, ensuring consistent, high-quality brand representation across all markets
- Support decisions around event participation globally in line with company goals and priorities
- Support the management of event logistics through establishing standards and enabling information sharing across regions
- Establish models for tracking event budgets and ROI
- Create approved, templated materials (e.g., presentations, one pagers, emails, event follow ups) for quick-turn customization to support regional selling moments and events
- Execute short term assignments requiring independent judgment while operating within defined procedures and under regular supervisory review
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a similar area, or equivalent professional experience
- Typically requires 2+ years of relevant experience in event marketing, field marketing, or a related area
- Working knowledge of event marketing and field marketing concepts, including event planning, coordination, and on‑site execution
- Experience supporting field or sales‑adjacent marketing activities, including customization of templated marketing or sales materials
- Ability to manage multiple workstreams across events and field support, resolving issues and prioritizing urgent, time‑sensitive requests - to a high standard
- Strong organizational skills and attention to detail, including managing timelines, vendors, budgets, and logistics across regions
- Strong written and verbal communication, with the ability to collaborate effectively with internal teams and external partners
- Ability to apply judgment to assignments of moderate complexity within established guidelines and procedures
Benefits
- Participation in the company’s discretionary incentive bonus program
- Comprehensive and rewarding Total Rewards package designed to support and empower employees
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
event marketingfield marketingevent planningevent coordinationon-site executionbudget trackingROI analysistemplate customizationlogistics managementmarketing materials creation
Soft Skills
organizational skillsattention to detailcommunication skillscollaborationjudgmentproblem-solvingprioritizationindependent judgmenttime managementadaptability
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business