Director, Demand, Faculty Marketing Programs
Cengage Group
full-time
Posted on:
Location Type: Remote
Location: Remote • Massachusetts • 🇺🇸 United States
Visit company websiteSalary
💰 $138,200 - $179,650 per year
Job Level
Lead
About the role
- Lead the development and execution of full-funnel acquisition strategies to grow market share and deliver measurable pipeline and revenue impact
- Generate new demand across faculty through data-informed, multi-channel campaigns that drive awareness, demand, and conversion
- Collaborate cross-functionally with Product Marketing, Sales, Revenue Operations, and Brand to activate campaigns and optimize demand performance across all channels
- Own the end-to-end strategy for acquiring new faculty customers across prioritized product areas and customer segments
- Lead the planning, prioritization, and execution of integrated, multi-channel demand campaigns including email, paid media, SEO, SEM, webinars, and third-party channels
- Use audience segmentation frameworks to deliver tailored messaging and user journeys
- Manage 3 direct reports, responsible for prioritizing initiatives, defining team workflows, and driving execution through collaborative leadership
- Embed testing, automation, and intent-based targeting into campaign frameworks
Requirements
- Bachelor’s degree in marketing, business, or related field; advanced degree a plus
- Minimum of 8 years of experience in demand generation or growth marketing, with a strong focus on acquisition strategies and pipeline development
- Proven track record of owning and delivering marketing-sourced pipeline and revenue goals
- Deep experience with multi-channel demand campaigns, marketing automation, segmentation, and conversion optimization
- Strong ability to partner cross-functionally across Product, Sales, RevOps, and Brand functions
- Excellent analytical and decision-making skills; experience working with marketing and sales performance dashboards and KPIs
- Experience working in a matrixed or squad-based team model, with the ability to lead through influence
- Familiarity with key marketing platforms and tools (e.g., Salesforce, Google Ads, LinkedIn Campaign Manager etc.)
- Strong written and verbal communication skills with the ability to craft clear value propositions and calls to action
- Self-starter approach with a passion for innovation, testing, and performance-based marketing execution.
Benefits
- Total Rewards package designed to support and empower employees
- Discretionary incentive bonus program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationgrowth marketingacquisition strategiespipeline developmentmulti-channel campaignsmarketing automationsegmentationconversion optimizationdata-informed decision makingcampaign performance optimization
Soft skills
collaborative leadershipanalytical skillsdecision-making skillscross-functional collaborationinfluencecommunication skillsself-starterinnovationtestingperformance-based execution