Product Analytics Scientist
Cengage Group
full-time
Posted on:
Location Type: Remote
Location: Remote • Illinois • 🇺🇸 United States
Visit company websiteSalary
💰 $58,300 - $75,750 per year
Job Level
Mid-LevelSenior
Tech Stack
SQL
About the role
- Collaborate closely with sales and marketing teams to develop and refine customer segmentation within our sales funnels based on behavioral and engagement data.
- Analyze user behavior across digital products to uncover insights that inform marketing strategies.
- Design and help execute A/B tests or other experiments to evaluate the impact of marketing campaigns on web activity and customer engagement.
- Partner closely with product, marketing, and UX teams to define KPIs and build dashboards to track performance across the user journey.
- Build and upkeep dashboard views for the most frequently requested marketing reports, guaranteeing data clarity, accessibility, and value.
- Analyze customer behavior and sales funnel performance, identifying trends, segment differences, and preferences to optimize engagement strategies and improve conversion rates.
- Establish consistent definitions, reporting practices, and calculation methods for critical metrics throughout the organization.
- Provide regular updates to collaborators, highlighting important insights, actionable suggestions, and goals based on data.
- Proactively investigate root causes of aberrant data and find opportunities for optimization.
- Identify and recommend improvements to data sources and critical metric definitions.
- Apply experience with analytics tools (ie, GA4, Amplitude) to track performance and ensure accurate and timely reporting.
Requirements
- Bachelor's degree or equivalent experience.
- 3+ years of data analytics experience in marketing or product analytics, preferably in a digital-first environment.
- Proficiency in analytics tools (e.g., Google Analytics GA4, Amplitude, Adobe Analytics) and data visualization platforms (e.g., Power BI).
- Familiarity with experimentation platforms and A/B testing methodologies.
- Strong analytical skills with the ability to translate complex data into actionable insights and communicate complex insights to cross-functional stakeholders.
- Proficiency with SQL.
- Bonus: Hands-on experience with GA4, Google Tag Manager, and advertising platforms like Facebook Ads and Google Ads.
Benefits
- Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals.
- Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.
- Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analyticsA/B testingSQLdata visualizationcustomer segmentationdigital marketinguser behavior analysisKPI definitionperformance trackingconversion rate optimization
Soft skills
analytical skillscommunicationcollaborationproblem-solvinginsight generationstakeholder engagementdata interpretationreportingstrategic thinkingattention to detail
Certifications
Bachelor's degree