Regional Marketing Manager

CELSIUS

Regional Marketing Manager leading CELSIUS®, ALANI NU®, and ROCKSTAR® field marketing across the Northeast. Driving activations, retail conversion, distributor partnerships, and team execution for Celsius Holdings.

Posted 8/14/2026full-timeRemote • Connecticut, Maine, Massachusetts, New Jersey, New York, Vermont • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing regional marketing plans, optimizing market investments, and managing budgets to drive measurable business outcomes. Strong ability to collaborate with sales teams and partners while leveraging market insights for strategic planning and execution.

Highest-signal resume keywords

Field Marketing ExperienceIntegrated Marketing ProgramsProject ManagementStrategic PlanningRelationship-Building

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Regional MarketingMarket AnalysisBudget ManagementPerformance Metrics TrackingConsumer Insights

Soft Skills

CommunicationProblem-SolvingOrganizational SkillsAttention to DetailSelf-Motivation

Tools & Technologies

Reporting ToolsActivation Assets Management

Certifications & Qualifications

Valid U.S. Driver’s LicenseMVR Screening

Industry Keywords

CPGBeverageFood ServiceExperiential MarketingSales Partnerships

About the role

Key responsibilities & impact

Develop and execute regional marketing plans across CELSIUS®, ALANI NU®, and ROCKSTAR® aligned with national priorities and local sales objectives
Identify market opportunities, cultural moments, and activation strategies supporting regional growth
Build quarterly activation calendars to increase consumer trial, retail conversion, and food service penetration
Optimize market investments and activation mix for reach, engagement, and efficiency
Partner with regional sales teams and distributor partners on retail priorities, account opportunities, and distribution objectives
Support food service growth through sampling programs, partnerships, and targeted activations
Provide marketing support for key account initiatives and market-specific opportunities
Manage regional marketing budgets, forecasting, spend, invoices, compliance, reporting, and ROI
Track activation effectiveness and optimize investments based on performance
Support product forecasting, inventory planning, and resource allocation
Lead regional activations, sponsorships, sampling programs, and experiential initiatives
Manage and develop assigned employees, ensuring priorities, accountability, and executional excellence
Partner with agencies, vendors, and field resources for consistent execution
Oversee regional logistics, inventory, warehouse operations, and activation assets
Monitor and report performance metrics including reach, sampling volume, engagement efficiency, productivity, activation mix, and retail conversion impact
Use market insights and reporting tools to identify optimization opportunities and share recaps and recommendations
Collaborate with Marketing, Sales, Operations, distributors, community organizations, retail partners, food service operators, and agencies
Support national initiatives and regional priorities while contributing market insights and consumer feedback

Requirements

What you’ll need

3–5 years of experience in field marketing, experiential marketing, regional marketing, or related roles within CPG, beverage, food service, or a related industry
Experience developing and executing integrated marketing programs
Experience partnering with sales organizations and distributor networks
Willingness to travel up to 30% domestically throughout the region
Proven ability to manage multiple projects and drive measurable business outcomes
Strong strategic planning, project management, organizational, analytical, and problem-solving skills
Excellent communication and relationship-building abilities
Ability to connect field marketing activity to business performance and manage multiple priorities in a fast-paced environment
Self-motivated with strong attention to detail and accountability
Valid U.S. Driver’s License required
Must pass an MVR (Motor Vehicle Record) screening
Ability to lift up to 25 pounds and stand for extended periods as needed for activations and events

Benefits

Comp & perks

Comprehensive Medical, Dental & Vision benefits
Long- and short-term disability
Life insurance
10 Vacation days per year, subject to accrual policy
11 Company paid holidays
401(k) with Company match
Identity theft and legal services
May be eligible for bonuses
May be eligible for Restricted Stock Units (subject to company plans)